Behavioural Targeting - Interactive Advertising by Alain Sanjaume

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Archives

28 01 2010

In Support of The New Behavioral Advertising (OBA) Icon

Posted by: James in Privacy

The cross-industry Coalition adopted their icon, known as the “Power I”, as a standard way for companies to disclose to consumers that an ad is using behavioral data.

No Comments »

27 01 2010

European Commission To Investigate Virgin Media’s CView Monitoring System

Posted by: James in Political issues, Privacy

In its response to a complaint from Privacy International, the European Commission has decided to keep a close watch on Virgin Media’s contentious internet traffic monitoring system. The traffic monitoring tool, dubbed as “CView” and developed by Detica, has been tailored to scan 40 percent of the traffic to evaluate the extent of piracy that takes place across the company’s networks.

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27 01 2010

Behavioral Targeting and A/B Testing

Posted by: James in General information

Whether you determine behavioral targeting, A/B testing, or some combination of both is the right approach for your business, keeping your focus on delivering relevancy and measuring performance will ensure your site’s optimization is headed in the right direction.

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27 01 2010

La Google Toolbar, un spyware ?

Posted by: James in Google, Pricing

Un chercheur d’Harvard spécialisé dans les logiciels espions, Benjamin Edelman, a constaté que même désactivée l’application Google Toolbar transmettait à Google l’ensemble des données de navigation de l’internaute. Google a déjà mis à jour son logiciel.

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26 01 2010

Toyota Japan optimise ses campagnes de e-marketing

Posted by: James in Omniture

Parallèlement, avec Omniture Online Marketing Suite, nous intégrons des données en ligne avec celle d’autres outils d’optimisation tels que les solutions de test et de ciblage comportemental ou encore d’optimisation des moteurs de recherche marketing. Cette flexibilité permet à Toyota d’améliorer ses procédés d’optimisation du marketing en ligne

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26 01 2010

eXelate Partners with Invite Media

Posted by: James in eXelate

Specifically, Invite Media customers gain both seamless access to eXelate data across multiple media exchanges including Right Media, DoubleClick’s Ad Exchange, AdBrite, AppNexus, AdMeld, PubMatic and others, as well as dynamic insight reports indicating the audience characteristics that are driving results.

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25 01 2010

the Rubicon Project’s Q4 Market Report Finds Shift to Online Spending Drives 34% Increase in CPMs

Posted by: James in Rubicon

CPMs across the Rubicon 20 Index have risen by an average of 34 percent vs. Q3 2009, due to holiday ad spending and major online traffic drivers, such as celebrity news topics. “Based on the serious spending increases from advertisers and innovation on both the supply and demand sides of the equation in the fourth quarter of last year, we believe 2010 is going to be a strong year for the digital advertising industry.

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24 01 2010

Lotame Launches Consumer Preferences Manager, Provides for Managed Experience of Online Advertising

Posted by: James in Lotame Solutions

With the introduction of its preference manager, Lotame continues to take steps to establish and adopt responsible privacy practices. Lotame retains the non-personal information it collects for up to nine months, and was one of the earliest companies in its industry to adopt a fixed, unqualified retention policy. For those consumers who do opt-out, Lotame also promotes (on its opt-out confirmation page) an aggregated set of third party tools for extending and maintaining their opt-outs.

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23 01 2010

Another Privacy Concern

Posted by: James in Privacy

Clixpy, records everything I do when online to the text portal, key strokes, mouse movements, selections made etc., as shown by a live demo on clixpy.com, if I use a web browser. So it appears to be very intrusive and I’m extremely concerned for my privacy.

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22 01 2010

What Venrock wants to fund

Posted by: James in Data share

He’s interested in startups that follow what he calls the « data-as-a-service » model: gather tons of data by offering some service or tapping into a data pipeline, create an algorithm that you refine over time, and sell intelligence to clients on an ongoing basis.

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