Behavioural Targeting

The practice of deep packet inspection has raised privacy concerns among several organizations, including The Free Press and Center for Democracy and Technology. Congress recently heard testimony about ISPs using the technology to target advertising at web surfers. But DPI vendors reveal that advertising is a blunt instrument when it comes to generating revenue. It’s likely most carriers will use DPI, which can determine the details of packets traveling over the web, to boost sales in far more subtle ways.

This entry was posted on Monday, May 4th, 2009 at 11:21 am and is filed under Political issues, Privacy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.