Behavioural Targeting

ContextWeb, Inc., operator of the ADSDAQ Ad Exchange, has released real-time impression-based bidding, the first among major ad exchanges. The API (application programming interface) allows digital advertising agencies, ad networks and other arbitrageurs to purchase media via real-time impression-based bidding on the ADSDAQ Exchange.

This entry was posted on Tuesday, May 5th, 2009 at 11:07 am and is filed under Ad Network, Agency, Market figures. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.