Behavioural Targeting

The cross-industry Coalition adopted their icon, known as the “Power I”, as a standard way for companies to disclose to consumers that an ad is using behavioral data.

This entry was posted on Thursday, January 28th, 2010 at 12:46 pm and is filed under Privacy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.