Behavioural Targeting

26 02 2010

Everybody’s a DSP, wait, what’s a DSP?

Posted by: James in DSP

Let’s start with some history. I’m not quite sure who coined the term originally but it was primarily used to describe cross exchange buying desks & bid management solutions like Invite, Turn & DataXu.

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Everybody’s a DSP, wait, what’s a DSP?

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