Behavioural Targeting

TargetSpot, a CBS-backed venture that calls itself the nation’s largest internet-radio advertising network, announced deals this week with Slacker’s music-streaming service to bring “the first-ever targeted mobile audio ads to mobile radio listeners.” That’s different than the targeted display advertising that already appears in mobile apps.

This entry was posted on Friday, February 26th, 2010 at 5:50 pm and is filed under Looking forward, Mobile. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.