« Insider Bringing Search Mechanics To Display
Everybody’s a DSP, wait, what’s a DSP? »
26 02 2010

The next step in audience targeting

Posted by: James in Looking forward
  • Data appending helps marketers maximize the value of their customer databases
  • The practice enables publishers to provide a more targeted offer to advertisers
  • Marketers benefit because they are buying more relevant display advertising — it’s a win-win

    • This entry was posted on Friday, February 26th, 2010 at 5:47 pm and is filed under Looking forward. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    Leave a Reply

    You must be logged in to post a comment. Login »
    © 2007 2008 by Behavioural Targeting