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12 06 2008

Behavioral Advertising Faces Senate Next Week

Posted by: admin in Data Protection, NeBuad, Phorm

The action follows privacy concerns surrounding ISPs’ foray into behavioral targeting for ad-serving purposes.

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12 06 2008

Yahoo to Fuse Right Media Ad Exchange, AMP Ad Management System

Posted by: admin in Ad exchange platform, Yahoo!

Yahoo plans to integrate its AMP and Right Media ad platforms

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06 12 2007

Revenue Science Pairs Behavioral Targeting with Exchange Model

Posted by: admin in Ad exchange platform, Revenue Science

Revenue Science has gone a step beyond the behavioral targeting network model by implementing an exchange platform for connecting advertisers with publishers…

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05 12 2007

It’s Not Personal, Unless We Call You

Posted by: admin in Data Protection

You’ve probably heard about consumer advocacy groups’ push to mandate a do-not-track (DNT) registry similar to the national do-not-call (DNC) registry. Media companies like AOL plan to launch a service to establish a subscriber opt-out list, then share this model with other publishers…

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04 12 2007

IAB, WAA: Different Audiences, Different Missions

Posted by: admin in IAB, WAA

Yes, in an ideal world WAA’s and IAB’s definitions around the Web would match perfectly. However, they serve two different audiences and purposes, so naturally they are going to have some differences.

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28 11 2007

Online Display Advertising Needs Better PR

Posted by: admin in Uncategorized

While behavioral targeting has been getting marketer and media attention and budget of late, not all the attention has been positive. Privacy concerns have cast a shadow on behavioral targeting. Even before the privacy taint, display advertising suffered generally by comparison to the easy sell of search and by a lack of understanding and awareness. Online display advertising definitely needs better public relations to sell its innovation and contribution…

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27 11 2007

All roads lead to behavioural target

Posted by: admin in Uncategorized

The co-founder of Nugg.Ad, one of Europe’s leading behavioural firms lays down seven essential rules to ensure you get your targeting spot on.

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27 11 2007

What Bubble?

Posted by: admin in Market figures

The IAB-PricewaterhouseCoopers report notes revenues for the first nine months of 2007 totaled $15.2 billion, up nearly 26 percent over the $12.1 billion recorded during the first nine months of 2006. And an eMarketer report says online advertising will be $21.4 billion in 2007 and grow to $42 billion by 2011, according to Reuters…

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21 11 2007

Emergence of Micro Behaviors

Posted by: admin in Campaign tips

For behavioral targeting to work efficiently, we must take personal preferences and disclosure into account and require a sufficient amount of data on frequency, duration (used as a proxy for volume), and recency. Regardless of how compact and abbreviated our behaviors become, the frequency and volume of consumption and contribution can provide the basic foundation for targeting…

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19 11 2007

Get personal with your landing pages

Posted by: admin in Best Off, Media Agencies

BT is a tactic for landing pages where advertisers can create campaigns specifically tailored to site visitors based on the pages they visit and what those users do on those pages…

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© 2007 2008 by Behavioural Targeting