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	<title>Behavioural Targeting &#187; 5to1</title>
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	<description>Interactive Advertising by Alain Sanjaume</description>
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		<title>TC50 Finalist 5to1 Adds A $1.8 Million Extension To Previous Round</title>
		<link>http://www.behavioural-targeting.com/blog/2009/12/09/tc50-finalist-5to1-adds-a-1-8-million-extension-to-previous-round/</link>
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		<pubDate>Wed, 09 Dec 2009 15:33:04 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[5to1]]></category>
		<category><![CDATA[Ad platform]]></category>
		<category><![CDATA[Market figures]]></category>
		<category><![CDATA[behavioral targeting]]></category>
		<category><![CDATA[behavioural targeting]]></category>
		<category><![CDATA[BT]]></category>
		<category><![CDATA[wunderloop]]></category>

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		<description><![CDATA[The platform employed by 5to1 gives content owners the ability to place ads in relevant places at the right time, and to the correct audience. The company is run by former Fox Interactive executives Jim Heckman and Ross and this extension brings its total intake of funding to just over $6.3 million.
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			<content:encoded><![CDATA[<p><a href="http://www.techcrunch.com/2009/12/10/5to1-1-8-million-extension-tc50/">The platform employed by 5to1 gives content owners the ability to place ads in relevant places at the right time, and to the correct audience. The company is run by former Fox Interactive executives Jim Heckman and Ross and this extension brings its total intake of funding to just over $6.3 million.</a></p>
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