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Archive for the Ad campagn Category

06 05 2009

Auto Brands Experience Dramatic Increase in Ad Campaign Effectiveness When Contextual and Behavioral

Posted by: James in Ad campagn

From the iMedia Driving Interactive Conference, Jumpstart Automotive Media and AudienceScience announced findings from a case study pinpointing the effectiveness of combined behavioral and contextually targeted display media deployed for advertising campaigns focused on in-market auto shoppers.

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