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Archive for the Ad exchange platform Category

This summer, Google plans to launch a revamped version of the ad exchange it picked up in tandem with its acquisition of DoubleClick last year.

This summer, Google plans to launch a revamped version of the ad exchange it picked up in tandem with its acquisition of DoubleClick last year.

Yahoo plans to integrate its AMP and Right Media ad platforms

CHICAGO Advertising trade groups have responded to the Federal Trade Commission’s guidelines for online behavioral marketing with their own suggestions.

In a further attempt to quell privacy concerns surrounding its controversial technology, behavioral ad-targeting company Phorm has hired its first Chief Privacy Officer.

Revenue Science has gone a step beyond the behavioral targeting network model by implementing an exchange platform for connecting advertisers with publishers…

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