http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Thu, 15 Apr 2010 16:20:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.behavioural-targeting.com/blog/2009/07/15/googledoubleclick-develop-unified-display-ad-exchange-platform-2/ http://www.behavioural-targeting.com/blog/2009/07/15/googledoubleclick-develop-unified-display-ad-exchange-platform-2/#comments Wed, 15 Jul 2009 12:34:48 +0000 James http://www.behavioural-targeting.com/blog/?p=648 This summer, Google plans to launch a revamped version of the ad exchange it picked up in tandem with its acquisition of DoubleClick last year.

]]> http://www.behavioural-targeting.com/blog/2009/07/15/googledoubleclick-develop-unified-display-ad-exchange-platform-2/feed/ 0 http://www.behavioural-targeting.com/blog/2009/06/22/googledoubleclick-develop-unified-display-ad-exchange-platform/ http://www.behavioural-targeting.com/blog/2009/06/22/googledoubleclick-develop-unified-display-ad-exchange-platform/#comments Mon, 22 Jun 2009 13:36:55 +0000 James http://www.behavioural-targeting.com/blog/?p=639 This summer, Google plans to launch a revamped version of the ad exchange it picked up in tandem with its acquisition of DoubleClick last year.

]]> http://www.behavioural-targeting.com/blog/2009/06/22/googledoubleclick-develop-unified-display-ad-exchange-platform/feed/ 0 http://www.behavioural-targeting.com/blog/2008/06/12/yahoo-to-fuse-right-media-ad-exchange-amp-ad-management-system/ http://www.behavioural-targeting.com/blog/2008/06/12/yahoo-to-fuse-right-media-ad-exchange-amp-ad-management-system/#comments Thu, 12 Jun 2008 08:56:54 +0000 admin http://www.behavioural-targeting.com/blog/2008/06/12/yahoo-to-fuse-right-media-ad-exchange-amp-ad-management-system/ Yahoo plans to integrate its AMP and Right Media ad platforms

]]> http://www.behavioural-targeting.com/blog/2008/06/12/yahoo-to-fuse-right-media-ad-exchange-amp-ad-management-system/feed/ 0 http://www.behavioural-targeting.com/blog/2008/04/18/ad-groups-challenge-ftc-guidelines/ http://www.behavioural-targeting.com/blog/2008/04/18/ad-groups-challenge-ftc-guidelines/#comments Fri, 18 Apr 2008 12:21:35 +0000 Open http://www.behavioural-targeting.com/blog/?p=76 CHICAGO Advertising trade groups have responded to the Federal Trade Commission’s guidelines for online behavioral marketing with their own suggestions.

]]> http://www.behavioural-targeting.com/blog/2008/04/18/ad-groups-challenge-ftc-guidelines/feed/ 0 http://www.behavioural-targeting.com/blog/2008/04/17/phorm-hires-ex-doubleclick-privacy-officer-to-quell-concerns/ http://www.behavioural-targeting.com/blog/2008/04/17/phorm-hires-ex-doubleclick-privacy-officer-to-quell-concerns/#comments Thu, 17 Apr 2008 15:05:19 +0000 Open http://www.behavioural-targeting.com/blog/?p=77 In a further attempt to quell privacy concerns surrounding its controversial technology, behavioral ad-targeting company Phorm has hired its first Chief Privacy Officer.

]]> http://www.behavioural-targeting.com/blog/2008/04/17/phorm-hires-ex-doubleclick-privacy-officer-to-quell-concerns/feed/ 0 http://www.behavioural-targeting.com/blog/2007/12/06/revenue-science-pairs-behavioral-targeting-with-exchange-model/ http://www.behavioural-targeting.com/blog/2007/12/06/revenue-science-pairs-behavioral-targeting-with-exchange-model/#comments Thu, 06 Dec 2007 19:52:46 +0000 admin http://www.behavioural-targeting.com/blog/2007/12/06/revenue-science-pairs-behavioral-targeting-with-exchange-model/ Revenue Science has gone a step beyond the behavioral targeting network model by implementing an exchange platform for connecting advertisers with publishers…

]]> http://www.behavioural-targeting.com/blog/2007/12/06/revenue-science-pairs-behavioral-targeting-with-exchange-model/feed/ 0