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Archive for the Ad exchange Category

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17 12 2009

Tracking Ad Trading And The Exchange Marketplace

Posted by: James in Ad exchange

Why The Emergence Of DSPs And Real-Time Bidding Will See More UK Agencies Trading Across Ad Exchanges In 2010

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17 12 2009

MediaMath Adopts Netezza’s TwinFin to Support Market-Leading Media Trading Platform

Posted by: James in Ad exchange, MediaMath, Netezza, TwinFin

Enhanced Data Warehouse Capabilities Power Expanded Optimization Across Five Real-Time Media Sources and 13 Billion Impressions Per Day

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16 12 2009

Cisco To Launch Ad Exchange

Posted by: James in Ad exchange, Cisco

Cisco were keen to keep this quiet but word reaches us that they are planning to launch (though ‘announce’ without real customers might be a better description) an online digital signage / mobile ad exchange system.

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15 12 2009

Google Webcast Recap: Demand-Side Platform Performance Varies On DoubleClick Ad Exchange

Posted by: James in Ad exchange, Google, Webcast, doubleclick

« Ad Exchange publishers have seen significant lift from both dynamic allocation and from the competition of many networks competing for inventory in real time. We’re working with publishers to make these figures public shortly. »

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15 12 2009

The “Macrotization” of Ad Serving, Ad Exchanges, and Demand Side Platforms

Posted by: James in Ad Serving, Ad exchange, Macrotization

The truth is, there are few companies out there that successfully manage all pieces of the “macrotization” process. Those that can will deliver true efficiencies for their clients because they can seamlessly connect and control all pieces in the value chain—from audience identification through media delivery and resulting insights—in a completely transparent manner.

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08 12 2009

Improved Ad Blocking for ADSDAQ Publishers

Posted by: James in Ad blocking, Ad exchange

Today we are excited to be releasing improved ad blocking on the ADSDAQ Selling Desk. This new functionality will provide publishers with full control to block ads proactively by « ad type » e.g. Religious, Political, Classified, Teeth Whitening, Diet, etc.

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03 12 2009

Top Nine Takeaways from 2009

Posted by: James in Ad exchange

Without question, my favorite thing about this industry is the phenomenal pace of change, and along with it, the endless number of opportunities to learn each and every day.

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12 10 2009

Leading Ad Exchange Innovator MediaMath Splits Platform and Services Offerings into Two Centers of Excellence

Posted by: James in Ad exchange, MediaMath

The leading digital media buying platform, today announced a separation of its business into Managed Service and Platform divisions. In response to an unmet need in the advertising industry, MediaMath is now offering agency clients software-as-a-service access to its best-in-class technology so they can execute their own trading strategies, as well as an independent managed services option for agencies that prefer a full-service approach.

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22 09 2009

Ad exchanges: Why Google will ultimately win

Posted by: James in Ad exchange, Google

Google is not winning the paid search battle because it is a better search engine, but because it is better at monetising search queries.

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21 09 2009

33Across Predictive Models Segmenting Audience In Ad Exchanges Says CEO Wheeler

Posted by: James in 33Across, Ad exchange

Any update you can provide on momentum at 33Across? Hey, what does the name, 33Across, mean anyway?

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