http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Thu, 15 Apr 2010 16:20:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.behavioural-targeting.com/blog/2009/12/17/tracking-ad-trading-and-the-exchange-marketplace/ http://www.behavioural-targeting.com/blog/2009/12/17/tracking-ad-trading-and-the-exchange-marketplace/#comments Thu, 17 Dec 2009 11:57:38 +0000 James http://www.behavioural-targeting.com/blog/?p=1003 Why The Emergence Of DSPs And Real-Time Bidding Will See More UK Agencies Trading Across Ad Exchanges In 2010

]]> http://www.behavioural-targeting.com/blog/2009/12/17/tracking-ad-trading-and-the-exchange-marketplace/feed/ 0 http://www.behavioural-targeting.com/blog/2009/12/17/mediamath-adopts-netezza%e2%80%99s-twinfin-to-support-market-leading-media-trading-platform/ http://www.behavioural-targeting.com/blog/2009/12/17/mediamath-adopts-netezza%e2%80%99s-twinfin-to-support-market-leading-media-trading-platform/#comments Thu, 17 Dec 2009 11:55:03 +0000 James http://www.behavioural-targeting.com/blog/?p=1001 Enhanced Data Warehouse Capabilities Power Expanded Optimization Across Five Real-Time Media Sources and 13 Billion Impressions Per Day

]]> http://www.behavioural-targeting.com/blog/2009/12/17/mediamath-adopts-netezza%e2%80%99s-twinfin-to-support-market-leading-media-trading-platform/feed/ 0 http://www.behavioural-targeting.com/blog/2009/12/16/cisco-to-launch-ad-exchange/ http://www.behavioural-targeting.com/blog/2009/12/16/cisco-to-launch-ad-exchange/#comments Wed, 16 Dec 2009 11:45:44 +0000 James http://www.behavioural-targeting.com/blog/?p=988 Cisco were keen to keep this quiet but word reaches us that they are planning to launch (though ‘announce’ without real customers might be a better description) an online digital signage / mobile ad exchange system.

]]> http://www.behavioural-targeting.com/blog/2009/12/16/cisco-to-launch-ad-exchange/feed/ 0 http://www.behavioural-targeting.com/blog/2009/12/15/google-webcast-recap-demand-side-platform-performance-varies-on-doubleclick-ad-exchange-2/ http://www.behavioural-targeting.com/blog/2009/12/15/google-webcast-recap-demand-side-platform-performance-varies-on-doubleclick-ad-exchange-2/#comments Tue, 15 Dec 2009 11:42:17 +0000 James http://www.behavioural-targeting.com/blog/?p=986 « Ad Exchange publishers have seen significant lift from both dynamic allocation and from the competition of many networks competing for inventory in real time. We’re working with publishers to make these figures public shortly. »

]]> http://www.behavioural-targeting.com/blog/2009/12/15/google-webcast-recap-demand-side-platform-performance-varies-on-doubleclick-ad-exchange-2/feed/ 0 http://www.behavioural-targeting.com/blog/2009/12/15/the-%e2%80%9cmacrotization%e2%80%9d-of-ad-serving-ad-exchanges-and-demand-side-platforms/ http://www.behavioural-targeting.com/blog/2009/12/15/the-%e2%80%9cmacrotization%e2%80%9d-of-ad-serving-ad-exchanges-and-demand-side-platforms/#comments Tue, 15 Dec 2009 11:31:35 +0000 James http://www.behavioural-targeting.com/blog/?p=976 The truth is, there are few companies out there that successfully manage all pieces of the “macrotization” process. Those that can will deliver true efficiencies for their clients because they can seamlessly connect and control all pieces in the value chain—from audience identification through media delivery and resulting insights—in a completely transparent manner.

]]> http://www.behavioural-targeting.com/blog/2009/12/15/the-%e2%80%9cmacrotization%e2%80%9d-of-ad-serving-ad-exchanges-and-demand-side-platforms/feed/ 0 http://www.behavioural-targeting.com/blog/2009/12/08/improved-ad-blocking-for-adsdaq-publishers/ http://www.behavioural-targeting.com/blog/2009/12/08/improved-ad-blocking-for-adsdaq-publishers/#comments Tue, 08 Dec 2009 14:55:40 +0000 James http://www.behavioural-targeting.com/blog/?p=924 Today we are excited to be releasing improved ad blocking on the ADSDAQ Selling Desk. This new functionality will provide publishers with full control to block ads proactively by « ad type » e.g. Religious, Political, Classified, Teeth Whitening, Diet, etc.

]]> http://www.behavioural-targeting.com/blog/2009/12/08/improved-ad-blocking-for-adsdaq-publishers/feed/ 0 http://www.behavioural-targeting.com/blog/2009/12/03/top-nine-takeaways-from-2009/ http://www.behavioural-targeting.com/blog/2009/12/03/top-nine-takeaways-from-2009/#comments Thu, 03 Dec 2009 12:26:50 +0000 James http://www.behavioural-targeting.com/blog/?p=834 Without question, my favorite thing about this industry is the phenomenal pace of change, and along with it, the endless number of opportunities to learn each and every day.

]]> http://www.behavioural-targeting.com/blog/2009/12/03/top-nine-takeaways-from-2009/feed/ 0 http://www.behavioural-targeting.com/blog/2009/10/12/leading-ad-exchange-innovator-mediamath-splits-platform-and-services-offerings-into-two-centers-of-excellence/ http://www.behavioural-targeting.com/blog/2009/10/12/leading-ad-exchange-innovator-mediamath-splits-platform-and-services-offerings-into-two-centers-of-excellence/#comments Mon, 12 Oct 2009 09:45:48 +0000 James http://www.behavioural-targeting.com/blog/?p=795 The leading digital media buying platform, today announced a separation of its business into Managed Service and Platform divisions. In response to an unmet need in the advertising industry, MediaMath is now offering agency clients software-as-a-service access to its best-in-class technology so they can execute their own trading strategies, as well as an independent managed services option for agencies that prefer a full-service approach.

]]> http://www.behavioural-targeting.com/blog/2009/10/12/leading-ad-exchange-innovator-mediamath-splits-platform-and-services-offerings-into-two-centers-of-excellence/feed/ 0 http://www.behavioural-targeting.com/blog/2009/09/22/ad-exchanges-why-google-will-ultimately-win/ http://www.behavioural-targeting.com/blog/2009/09/22/ad-exchanges-why-google-will-ultimately-win/#comments Tue, 22 Sep 2009 19:11:47 +0000 James http://www.behavioural-targeting.com/blog/?p=781 Google is not winning the paid search battle because it is a better search engine, but because it is better at monetising search queries.

]]> http://www.behavioural-targeting.com/blog/2009/09/22/ad-exchanges-why-google-will-ultimately-win/feed/ 0 http://www.behavioural-targeting.com/blog/2009/09/21/33across-predictive-models-segmenting-audience-in-ad-exchanges-says-ceo-wheeler/ http://www.behavioural-targeting.com/blog/2009/09/21/33across-predictive-models-segmenting-audience-in-ad-exchanges-says-ceo-wheeler/#comments Mon, 21 Sep 2009 18:48:26 +0000 James http://www.behavioural-targeting.com/blog/?p=771 Any update you can provide on momentum at 33Across? Hey, what does the name, 33Across, mean anyway?

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