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Archive for the Ad Network Category

22 01 2010

Adlink Media étend le ciblage comportemental de la pub à la Suisse romande

Posted by: James in Ad Network

Adlink Media développe depuis trois ans en Suisse alémanique le ciblage comportemental en matière de publicité en ligne, un système orientant cette dernière d’après les choix opérés par les internautes sur le web. Depuis peu, l’entreprise a décidé d’étendre le ciblage à la Suisse romande et aux sites francophones du pays, en complément de son offre classique.

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15 12 2009

Will the DSP Kill Ad Networks?

Posted by: James in Ad Network, DSP

There are many companies who call themselves DSP’s, some already established like AdChemy, x+1 and Media Math but there are others are cropping up recently including Turn, DataXu, AppNexus and others. Most have a combination of optimization and data targeting that is geared for marketers, with a buying strategy that mostly takes advantage of inventory on ad exchanges.

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09 12 2009

Two Dirty Little Secrets Of Demand-Side Networks

Posted by: James in Ad Network, Campaign tips

The first dirty little secret of most of the demand-side networks is that they’re staffed by two to three employees working some spreadsheets and balancing loads to optimize inventory for their clients.

The second little dirty secret is that many of the agencies building these solutions are including them on all their clients’ media buys and getting paid on both sides.

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09 12 2009

Ad Network Rocket Fuel Raises $2.85 Million

Posted by: James in Ad Network, Rocket Fuel

Rocket Fuel’s ad network is aimed at premium brand marketers. Its pitch is that it’s unlike other ad networks in that it doesn’t “shoehorn advertisers into pre-determined audiences” and instead uses its automated targeting technology to identify “top performing segments for each individual campaign.”

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05 05 2009

ContextWeb, Inc.’s ADSDAQ Ad Exchange Launches Real-Time Inventory Bidding for Agencies, Ad Networks

Posted by: James in Ad Network, Agency, Market figures

ContextWeb, Inc., operator of the ADSDAQ Ad Exchange, has released real-time impression-based bidding, the first among major ad exchanges. The API (application programming interface) allows digital advertising agencies, ad networks and other arbitrageurs to purchase media via real-time impression-based bidding on the ADSDAQ Exchange.

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07 02 2009

Media Companies Gain on Ad Agencies in Data Wars

Posted by: James in Ad Network, Market figures, Media Agencies

As the big media companies go heavily digital, they are generating and owning more of the consumer-behavior data that is one of the marketing’s industry’s most valuable tools.

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24 09 2007

Feeding frenzy

Posted by: Open in Ad Network, Campaign tips, Market figures

The ad network industry is changing rapidly. In the past six months, there has been a simultaneous explosion and consolidation of ad networks.

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17 09 2007

AOL Creates Platform A, New Ad Network Division

Posted by: Open in Ad Network

AOL has created a new division to house ad sales for all its sites, ad network properties and supporting technologies. Called Platform A, the entity will integrate sales for Advertising.com, AOL-run sites, Tacoda, Third Screen Media and AdTech. The Time Warner unit has also moved its headquarters from Dulles, Virginia to Manhattan to strengthen its ties to the agency and marketer community here.

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