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Archive for the Ad platform Category

15 12 2009

TidalTV Emerges as First Online Video Ad Platform to Offer Real-Time Brand Optimization and Reporting

Posted by: James in Ad platform, Real-Time Brand Optimization, TidalTV

Mathematical ad optimization has traditionally been reserved for direct response marketers. Online video has propelled internet advertising beyond simple-to-measure response metrics. Thanks to the combination of the Dimestore technology with TidalTV’s real time optimization capabilities, brand marketers can finally optimize against key branding metrics in real-time while a campaign is still in flight. Furthermore, branding measurement will be built into campaign reporting just like click-through rates are

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14 12 2009

What Demand-Side Platforms Can Mean for a Media Plan

Posted by: James in Ad platform

The advanced technology of demand-side platforms enables advertisers to make the most of real-time bidding capabilities across multiple inventory sources. As such, they play a key role in the evolving auction-based media buying model, and anyone considering RTB in their media plan should understand what they do and what benefits they offer.

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09 12 2009

TC50 Finalist 5to1 Adds A $1.8 Million Extension To Previous Round

Posted by: James in 5to1, Ad platform, Market figures

The platform employed by 5to1 gives content owners the ability to place ads in relevant places at the right time, and to the correct audience. The company is run by former Fox Interactive executives Jim Heckman and Ross and this extension brings its total intake of funding to just over $6.3 million.

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09 12 2009

Opening the Gates, and Unleashing Data!

Posted by: James in Ad platform, Myspace

MySpace is a busy place. For example, our users share approximately 35 million public activities and updates per day. As a platform, we’re committed to open standards, and providing rich data, available to the world in real-time.

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07 12 2009

2009 RTB recap and 2010 predictions

Posted by: James in Ad platform, Looking forward, RTB

Demand Side Platforms: When we all started building technology for the buyside no one knew what to call us. Early on there were only a few of us in the space, and all of us were doing such different enough things that it was hard to find a common definition. We all struggled just to convince people advertisers even need technology to manage ad buying. The market didn’t quite know what to make of the off these new companies. Then one day it just happened. We were demand side platforms and that was it.

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07 12 2009

AdMeld Integrates Mobile Inventory Into Platform

Posted by: James in Ad platform, AdMeld, Mobile

While its currently in beta testing, the harmonized product will bring AdMeld’s real-time bidding capabilities to the mobile arena for certain clients in the first quarter of 2010. Premium publishers will be able optimize their data across several channels.

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03 03 2009

Ex-Tacoda Chief Joins Board at AudienceScience Affiliated Startup

Posted by: James in AOL - Platform A, Ad platform

Former Tacoda chief and AOL Platform-A head Curt Viebranz expects a hard road ahead for online ad networks, but he’s decided to assist one as a member of its star-studded advisory board.

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26 02 2008

Apex: A Promising Name for Another Yahoo Ad Platform

Posted by: Open in Ad platform, Apex, Yahoo!

Dodging questions about Microsoft’s unsolicited $44.6 billion bid at the Advertising Bureau’s Ecosystem 2.0 conference, Yahoo has announced a platform designed to improve the quality of life for ad buyers and sellers.

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02 07 2007

Yahoo! Gets Smart, Launches BT Platform

Posted by: Open in Ad platform, Yahoo!

Yahoo! has launched SmartAds, a new ad platform that allows marketers to deliver tailored display ads to highly targeted audiences.

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29 07 2010

What Demand-Side Platforms Can Mean for a Media Plan

Posted by: James in Ad platform, Media plan

The advanced technology of demand-side platforms enables advertisers to make the most of real-time bidding capabilities across multiple inventory sources. As such, they play a key role in the evolving auction-based media buying model, and anyone considering RTB in their media plan should understand what they do and what benefits they offer

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