http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Thu, 15 Apr 2010 16:20:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.behavioural-targeting.com/blog/2009/12/15/tidaltv-emerges-as-first-online-video-ad-platform-to-offer-real-time-brand-optimization-and-reporting/ http://www.behavioural-targeting.com/blog/2009/12/15/tidaltv-emerges-as-first-online-video-ad-platform-to-offer-real-time-brand-optimization-and-reporting/#comments Tue, 15 Dec 2009 11:27:51 +0000 James http://www.behavioural-targeting.com/blog/?p=972 Mathematical ad optimization has traditionally been reserved for direct response marketers. Online video has propelled internet advertising beyond simple-to-measure response metrics. Thanks to the combination of the Dimestore technology with TidalTV’s real time optimization capabilities, brand marketers can finally optimize against key branding metrics in real-time while a campaign is still in flight. Furthermore, branding measurement will be built into campaign reporting just like click-through rates are

]]> http://www.behavioural-targeting.com/blog/2009/12/15/tidaltv-emerges-as-first-online-video-ad-platform-to-offer-real-time-brand-optimization-and-reporting/feed/ 0 http://www.behavioural-targeting.com/blog/2009/12/14/what-demand-side-platforms-can-mean-for-a-media-plan/ http://www.behavioural-targeting.com/blog/2009/12/14/what-demand-side-platforms-can-mean-for-a-media-plan/#comments Mon, 14 Dec 2009 18:00:39 +0000 James http://www.behavioural-targeting.com/blog/?p=963 The advanced technology of demand-side platforms enables advertisers to make the most of real-time bidding capabilities across multiple inventory sources. As such, they play a key role in the evolving auction-based media buying model, and anyone considering RTB in their media plan should understand what they do and what benefits they offer.

]]> http://www.behavioural-targeting.com/blog/2009/12/14/what-demand-side-platforms-can-mean-for-a-media-plan/feed/ 0 http://www.behavioural-targeting.com/blog/2009/12/09/tc50-finalist-5to1-adds-a-1-8-million-extension-to-previous-round/ http://www.behavioural-targeting.com/blog/2009/12/09/tc50-finalist-5to1-adds-a-1-8-million-extension-to-previous-round/#comments Wed, 09 Dec 2009 15:33:04 +0000 James http://www.behavioural-targeting.com/blog/?p=949 The platform employed by 5to1 gives content owners the ability to place ads in relevant places at the right time, and to the correct audience. The company is run by former Fox Interactive executives Jim Heckman and Ross and this extension brings its total intake of funding to just over $6.3 million.

]]> http://www.behavioural-targeting.com/blog/2009/12/09/tc50-finalist-5to1-adds-a-1-8-million-extension-to-previous-round/feed/ 0 http://www.behavioural-targeting.com/blog/2009/12/09/opening-the-gates-and-unleashing-data/ http://www.behavioural-targeting.com/blog/2009/12/09/opening-the-gates-and-unleashing-data/#comments Wed, 09 Dec 2009 15:06:09 +0000 James http://www.behavioural-targeting.com/blog/?p=933 MySpace is a busy place. For example, our users share approximately 35 million public activities and updates per day. As a platform, we’re committed to open standards, and providing rich data, available to the world in real-time.

]]> http://www.behavioural-targeting.com/blog/2009/12/09/opening-the-gates-and-unleashing-data/feed/ 0 http://www.behavioural-targeting.com/blog/2009/12/07/2009-rtb-recap-and-2010-predictions/ http://www.behavioural-targeting.com/blog/2009/12/07/2009-rtb-recap-and-2010-predictions/#comments Mon, 07 Dec 2009 14:35:42 +0000 James http://www.behavioural-targeting.com/blog/?p=910 Demand Side Platforms: When we all started building technology for the buyside no one knew what to call us. Early on there were only a few of us in the space, and all of us were doing such different enough things that it was hard to find a common definition. We all struggled just to convince people advertisers even need technology to manage ad buying. The market didn’t quite know what to make of the off these new companies. Then one day it just happened. We were demand side platforms and that was it.

]]> http://www.behavioural-targeting.com/blog/2009/12/07/2009-rtb-recap-and-2010-predictions/feed/ 0 http://www.behavioural-targeting.com/blog/2009/12/07/admeld-integrates-mobile-inventory-into-platform/ http://www.behavioural-targeting.com/blog/2009/12/07/admeld-integrates-mobile-inventory-into-platform/#comments Mon, 07 Dec 2009 14:30:19 +0000 James http://www.behavioural-targeting.com/blog/?p=906 While its currently in beta testing, the harmonized product will bring AdMeld’s real-time bidding capabilities to the mobile arena for certain clients in the first quarter of 2010. Premium publishers will be able optimize their data across several channels.

]]> http://www.behavioural-targeting.com/blog/2009/12/07/admeld-integrates-mobile-inventory-into-platform/feed/ 0 http://www.behavioural-targeting.com/blog/2009/03/03/ex-tacoda-chief-joins-board-at-audiencescience-affiliated-startup/ http://www.behavioural-targeting.com/blog/2009/03/03/ex-tacoda-chief-joins-board-at-audiencescience-affiliated-startup/#comments Tue, 03 Mar 2009 11:22:05 +0000 James http://www.behavioural-targeting.com/blog/?p=530 Former Tacoda chief and AOL Platform-A head Curt Viebranz expects a hard road ahead for online ad networks, but he’s decided to assist one as a member of its star-studded advisory board.

]]> http://www.behavioural-targeting.com/blog/2009/03/03/ex-tacoda-chief-joins-board-at-audiencescience-affiliated-startup/feed/ 0 http://www.behavioural-targeting.com/blog/2008/02/26/apex-a-promising-name-for-another-yahoo-ad-platform/ http://www.behavioural-targeting.com/blog/2008/02/26/apex-a-promising-name-for-another-yahoo-ad-platform/#comments Tue, 26 Feb 2008 10:43:53 +0000 Open http://www.behavioural-targeting.com/blog/?p=257 Dodging questions about Microsoft’s unsolicited $44.6 billion bid at the Advertising Bureau’s Ecosystem 2.0 conference, Yahoo has announced a platform designed to improve the quality of life for ad buyers and sellers.

]]> http://www.behavioural-targeting.com/blog/2008/02/26/apex-a-promising-name-for-another-yahoo-ad-platform/feed/ 0 http://www.behavioural-targeting.com/blog/2007/07/02/yahoo-gets-smart-launches-bt-platform/ http://www.behavioural-targeting.com/blog/2007/07/02/yahoo-gets-smart-launches-bt-platform/#comments Mon, 02 Jul 2007 13:18:42 +0000 Open http://www.behavioural-targeting.com/blog/?p=413 Yahoo! has launched SmartAds, a new ad platform that allows marketers to deliver tailored display ads to highly targeted audiences.

]]> http://www.behavioural-targeting.com/blog/2007/07/02/yahoo-gets-smart-launches-bt-platform/feed/ 0 http://www.behavioural-targeting.com/blog/1970/01/01/what-demand-side-platforms-can-mean-for-a-media-plan-2/ http://www.behavioural-targeting.com/blog/1970/01/01/what-demand-side-platforms-can-mean-for-a-media-plan-2/#comments Wed, 31 Dec 1969 22:00:00 +0000 James http://www.behavioural-targeting.com/blog/?p=968 The advanced technology of demand-side platforms enables advertisers to make the most of real-time bidding capabilities across multiple inventory sources. As such, they play a key role in the evolving auction-based media buying model, and anyone considering RTB in their media plan should understand what they do and what benefits they offer

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