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Archive for the Ad Serving Category

15 12 2009

The “Macrotization” of Ad Serving, Ad Exchanges, and Demand Side Platforms

Posted by: James in Ad Serving, Ad exchange, Macrotization

The truth is, there are few companies out there that successfully manage all pieces of the “macrotization” process. Those that can will deliver true efficiencies for their clients because they can seamlessly connect and control all pieces in the value chain—from audience identification through media delivery and resulting insights—in a completely transparent manner.

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