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Archive for the AdBrite Category

AdBrite, the first fully transparent ad exchange, has created a revolutionary Open Source Platform for integrating multiple 3rd party data partners (e.g. AlmondNet and Exelate).

Cotendo, a content delivery network and innovator of software-focused CDN technologies, announced that AdBrite®, the Internet’s Ad Marketplace™, is implementing the Cotendo Content Delivery Application Suite to support its strategy for growth as a leader in the online advertising industry. Leveraging key Cotendo CDN applications for content delivery, domain name service (DNS) and reporting, AdBrite has a CDN service that meets its requirements for offering its expansive base of 100,000 customer sites the ability to quickly and efficiently deliver ads to 113 million unique users every month.

AdBrite’s Open Targeting Exchange is the internet’s first open exchange for ad targeting technologies. OTX delivers superior yield and advertiser effectiveness by tapping into multiple third-party targeting providers.

© 2007 2008 by Behavioural Targeting