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Archive for the Adjug Category

24 07 2009

Adjug Exchange Marketplace: Connecting European Advertisers And Publishers

Posted by: James in Adjug

Since its launch eighteen months ago, Adjug has facilitated ad trading between advertisers and publishers through its exchange marketplace. Transparency and fairness are key elements of the platform: Adjug allows publishers the ability to set a floor price for its ad inventory, and ensures banner ad campaigns run on the appropriate sites. Satish Jayakumar, Adjug COO and co-founder, outlines how the company’s aim is to bring a level of accountability to the ad exchanges:

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