http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Thu, 15 Apr 2010 16:20:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.behavioural-targeting.com/blog/2009/07/24/adjug-exchange-marketplace-connecting-european-advertisers-and-publishers/ http://www.behavioural-targeting.com/blog/2009/07/24/adjug-exchange-marketplace-connecting-european-advertisers-and-publishers/#comments Fri, 24 Jul 2009 15:44:50 +0000 James http://www.behavioural-targeting.com/blog/?p=657 Since its launch eighteen months ago, Adjug has facilitated ad trading between advertisers and publishers through its exchange marketplace. Transparency and fairness are key elements of the platform: Adjug allows publishers the ability to set a floor price for its ad inventory, and ensures banner ad campaigns run on the appropriate sites. Satish Jayakumar, Adjug COO and co-founder, outlines how the company’s aim is to bring a level of accountability to the ad exchanges:

]]> http://www.behavioural-targeting.com/blog/2009/07/24/adjug-exchange-marketplace-connecting-european-advertisers-and-publishers/feed/ 0