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Archives

Archive for the AdMeld Category

21 12 2009

AdMeld Launches Real Time Bidding (RTB) in the UK

Posted by: James in AdMeld, real-time bidding

The move allows publishers across Europe to harness the enhanced levels of efficiency, transparency and control that RTB provides. Since launching support for the technology in the US earlier this year, AdMeld has processed more than 6 billion real time bids from a variety of trusted demand partners. The company’s initial RTB partners in the UK are AdJug, AppNexus, Infectious Digital, Invite Media and MediaMath.

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07 12 2009

AdMeld Integrates Mobile Inventory Into Platform

Posted by: James in Ad platform, AdMeld, Mobile

While its currently in beta testing, the harmonized product will bring AdMeld’s real-time bidding capabilities to the mobile arena for certain clients in the first quarter of 2010. Premium publishers will be able optimize their data across several channels.

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07 12 2009

AdMeld CEO Michael Barrett and online advertising

Posted by: James in AdMeld

Interview sur la législation en cours rendant l’opt-in prélable obligatoire.

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30 11 2009

Adding Up: More Publishers Sign On To AdMeld

Posted by: James in AdMeld, Publisher

As publishers seek a bigger bang for their digital bucks, ad optimization technology provider AdMeld has doubled the size of its client base since June. The latest additions include AccuWeather.com, Answers.com, Billboard.com, Daily Kos, Hearst Television, The New York Post and Time Out New York.

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12 09 2009

Pandora Turns to AdMeld for a 95% Yield Boost from Discretionary Ad Inventory

Posted by: James in AdMeld, Pandora

AdMeld, the leader in ad network optimization for premium publishers, today announced a partnership with Pandora, the leading Internet radio and music discovery service. During Q209, AdMeld’s optimization technology generated a 95% increase in Pandora’s yield from discretionary ad inventory and a significant reduction in operational burdens.

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Archive for the AdMeld Category

AdMeld Launches Real Time Bidding (RTB) in the UK

AdMeld Integrates Mobile Inventory Into Platform

AdMeld CEO Michael Barrett and online advertising

Adding Up: More Publishers Sign On To AdMeld

Pandora Turns to AdMeld for a 95% Yield Boost from Discretionary Ad Inventory