http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Thu, 15 Apr 2010 16:20:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.behavioural-targeting.com/blog/2009/12/21/admeld-launches-real-time-bidding-rtb-in-the-uk/ http://www.behavioural-targeting.com/blog/2009/12/21/admeld-launches-real-time-bidding-rtb-in-the-uk/#comments Mon, 21 Dec 2009 12:07:45 +0000 James http://www.behavioural-targeting.com/blog/?p=1013 The move allows publishers across Europe to harness the enhanced levels of efficiency, transparency and control that RTB provides. Since launching support for the technology in the US earlier this year, AdMeld has processed more than 6 billion real time bids from a variety of trusted demand partners. The company’s initial RTB partners in the UK are AdJug, AppNexus, Infectious Digital, Invite Media and MediaMath.

]]> http://www.behavioural-targeting.com/blog/2009/12/21/admeld-launches-real-time-bidding-rtb-in-the-uk/feed/ 0 http://www.behavioural-targeting.com/blog/2009/12/07/admeld-integrates-mobile-inventory-into-platform/ http://www.behavioural-targeting.com/blog/2009/12/07/admeld-integrates-mobile-inventory-into-platform/#comments Mon, 07 Dec 2009 14:30:19 +0000 James http://www.behavioural-targeting.com/blog/?p=906 While its currently in beta testing, the harmonized product will bring AdMeld’s real-time bidding capabilities to the mobile arena for certain clients in the first quarter of 2010. Premium publishers will be able optimize their data across several channels.

]]> http://www.behavioural-targeting.com/blog/2009/12/07/admeld-integrates-mobile-inventory-into-platform/feed/ 0 http://www.behavioural-targeting.com/blog/2009/12/07/admeld-ceo-michael-barrett-and-online-advertising/ http://www.behavioural-targeting.com/blog/2009/12/07/admeld-ceo-michael-barrett-and-online-advertising/#comments Mon, 07 Dec 2009 14:22:13 +0000 James http://www.behavioural-targeting.com/blog/?p=899 Interview sur la législation en cours rendant l’opt-in prélable obligatoire.

]]> http://www.behavioural-targeting.com/blog/2009/12/07/admeld-ceo-michael-barrett-and-online-advertising/feed/ 0 http://www.behavioural-targeting.com/blog/2009/11/30/adding-up-more-publishers-sign-on-to-admeld/ http://www.behavioural-targeting.com/blog/2009/11/30/adding-up-more-publishers-sign-on-to-admeld/#comments Mon, 30 Nov 2009 17:14:16 +0000 James http://www.behavioural-targeting.com/blog/?p=863 As publishers seek a bigger bang for their digital bucks, ad optimization technology provider AdMeld has doubled the size of its client base since June. The latest additions include AccuWeather.com, Answers.com, Billboard.com, Daily Kos, Hearst Television, The New York Post and Time Out New York.

]]> http://www.behavioural-targeting.com/blog/2009/11/30/adding-up-more-publishers-sign-on-to-admeld/feed/ 0 http://www.behavioural-targeting.com/blog/2009/09/12/pandora-turns-to-admeld-for-a-95-yield-boost-from-discretionary-ad-inventory/ http://www.behavioural-targeting.com/blog/2009/09/12/pandora-turns-to-admeld-for-a-95-yield-boost-from-discretionary-ad-inventory/#comments Sat, 12 Sep 2009 15:13:53 +0000 James http://www.behavioural-targeting.com/blog/?p=710 AdMeld, the leader in ad network optimization for premium publishers, today announced a partnership with Pandora, the leading Internet radio and music discovery service. During Q209, AdMeld’s optimization technology generated a 95% increase in Pandora’s yield from discretionary ad inventory and a significant reduction in operational burdens.

]]> http://www.behavioural-targeting.com/blog/2009/09/12/pandora-turns-to-admeld-for-a-95-yield-boost-from-discretionary-ad-inventory/feed/ 0