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Archives

Archive for the Analytics Category

29 01 2010

From Black Box to Legos: Democratizing Behavioral Analytics

Posted by: James in Analytics, Looking forward

I am sure that other vendors have either deployed or will follow suit with mortal-friendly behavioral analytics. Actually, I can imagine some downsides to proliferating BT tools around the office. Who is going to monitor which audiences are being tapped — for what, by whom, and to what end? But what struck me about watching someone play with these drag and drop attributes was the toy-like aspect to these technologies. Finding new and creative uses for behavioral data is going to be a kind of play and there is a real advantage to making what had been a black box into a crate of Legos.

02 10 2007

Data Mining and Predictive Analytics, Part 1

Posted by: Open in Analytics

Last time, I outlined my belief that what we call “Web analytics” is becoming a more diverse, complex field. What we’ve traditionally considered Web analytics is the analysis of site behavioral data captured, processed, and reported on by a proprietary system designed to do just that. But as the online channel evolves and becomes more complex, tools that help us understand what’s happening must also evolve and become more complex. In some areas, such as in social media, this may mean developing new tools. In other areas, it may mean applying old tools to a new channel.

25 09 2007

Web Analytics 2.0

Posted by: Open in Analytics

Last week, my good friend Avinash Kaushik blogged about Web analytics 2.0, generating lots of discussion on the Web and in analytics groups.

11 09 2007

Web Analytics: Understand, Then Segment Your Audience

Posted by: Open in Analytics

What do a Korn concert and Disney on Ice: Princess Wishes have in common?
Nothing, except that they’re both events I have zero interest in seeing live.

17 07 2007

Rand Schulman and Eric Enge talk about Web Analytics

Posted by: Open in Analytics, Interviews

Rand is considered by many a new marketing and media pioneer and innovator. In 2005 he was named one of the Top 100 BtoB marketing executives by BtoB Magazine. He is regularly quoted in the WSJ, Investors Business Daily and Business Week and in numerous marketing & media publications, including AdWeek, and Advertising Age. He is a founder and past board member of the Web Analytics Association.

© 2007 2008 by Behavioural Targeting