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Archive for the AOL - Platform A Category

09 12 2009

Personalization Puts Focus On BT In 2010

Posted by: James in AOL - Platform A, Google, Microsoft, Personalized product recommendations, Yahoo!

Expect Microsoft and AOL to follow by aping the technology from Yahoo and Google. Personalization of the Web and real-time search will make behavioral targeting a focus in 2010, though not all are concerned about giving away a little information for a more focused ad.

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03 12 2009

U.K. Panel to Unite Web Data with CPG Sales Data

Posted by: James in AOL - Platform A

On analytical complexity, Michael mentioned that this resulted in part from the need to support complex market targeting and frequency capping, and described an innovative algorithm AOL Advertising developed for the construction of price/volume curves that essentially instantiates their ad server decision model (the algorithm that determines which ad to serve in response to each impression request) in a Netezza. The algorithm that AOL Advertising developed simultaneously resolves many thousands of complex targets across multiple campaigns in a very short period of time – generating multiple price/volume curves simultaneously with a single scan of the impression data.

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03 12 2009

Report: AOL To Pull Premium Advertising From Ad.com

Posted by: James in AD.com, AOL - Platform A

AOL will stop selling premium inventory inventory through its avertising.com ad network in an effort to boost pricing, according to JP Morgan analyst Imran Khan.

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03 03 2009

Ex-Tacoda Chief Joins Board at AudienceScience Affiliated Startup

Posted by: James in AOL - Platform A, Ad platform

Former Tacoda chief and AOL Platform-A head Curt Viebranz expects a hard road ahead for online ad networks, but he’s decided to assist one as a member of its star-studded advisory board.

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04 08 2008

Time Warner is ready to deal AOl components

Posted by: Open in AOL - Platform A, Looking forward, Market figures

Time Warner Inc. has completed the internal work necessary to separate its AOL unit’s dial-up-access business from its advertising and content business, the company is expected to announce Wednesday. Now it will get serious about plotting the Internet unit’s next steps, including whether to sell one or both of the businesses.

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30 04 2008

Platform-A Draws Behavioral Targeting Strengths from Tacoda, Advertising.com

Posted by: Open in AOL - Platform A, Market figures, Tacoda

In June, behavioral targeting technology by Tacoda shall roll out across AOL’s Platform-A network.

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19 03 2008

Questions for Lynda Clarizio, President of AOL’s Platform A

Posted by: Open in AOL - Platform A

Advertising.com President Lynda Clarizio says she was surprised when she got the nod to head up AOL’s new Platform A advertising unit, replacing ex-Tacoda chief Curt Viebranz. However it will come as little shock to those familiar with her history assisting the company in integrations of mergers and acquisitions such as Time Warner, MapQuest and Advertising.com. Clarizio served as SVP acquisitions and strategic investments from 1999 to 2002, and worked on the strategy and financial planning side at the company afterwards before moving on to become president at Advertising.com in 2006. Clarizio was named president of Platform A last week.

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09 03 2008

AOL Brings Out the Penguins to Explain Ad Targeting

Posted by: Open in AOL - Platform A, Campaign tips

In a few weeks, AOL plans to introduce an ad campaign featuring a penguin to educate its users on ad targeting. (Yes, a penguin.) AOL says it’s hard to communicate all the in’s and out’s of targeting because they’re technical.

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07 11 2007

Chatting With Behavioral Targeting’s Darlings, Part 2

Posted by: admin in AOL - Platform A, Tacoda

Last month, we caught up with Marla R. Schimke, VP of marketing at Revenue Science, about recent developments in behavioral targeting. Here, we talk with Hugh McGoran, Tacoda’s VP, Eastern advertising sales.

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24 07 2007

Tacoda Buy Could Bolster AOL’s Relevance in Web Ad Arena

Posted by: Open in AOL - Platform A, Tacoda

Following its recent purchases of an ad management firm and a mobile ad network, AOL’s agreement to acquire behavioral targeting firm Tacoda serves as another indication that the once-tired ISP is a relevant competitor in the online media and ad space. For Tacoda, AOL’s giant ad network, Advertising.com, should expand reach for behavioral advertisers. AOL meanwhile gets one of the best known and most experienced behavioral targeting technology outfits and its rich warehouse of online user behavioral data.

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