http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Thu, 15 Apr 2010 16:20:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.behavioural-targeting.com/blog/2009/12/09/personalization-puts-focus-on-bt-in-2010/ http://www.behavioural-targeting.com/blog/2009/12/09/personalization-puts-focus-on-bt-in-2010/#comments Wed, 09 Dec 2009 15:14:02 +0000 James http://www.behavioural-targeting.com/blog/?p=940 Expect Microsoft and AOL to follow by aping the technology from Yahoo and Google. Personalization of the Web and real-time search will make behavioral targeting a focus in 2010, though not all are concerned about giving away a little information for a more focused ad.

]]> http://www.behavioural-targeting.com/blog/2009/12/09/personalization-puts-focus-on-bt-in-2010/feed/ 0 http://www.behavioural-targeting.com/blog/2009/12/03/u-k-panel-to-unite-web-data-with-cpg-sales-data/ http://www.behavioural-targeting.com/blog/2009/12/03/u-k-panel-to-unite-web-data-with-cpg-sales-data/#comments Thu, 03 Dec 2009 16:42:15 +0000 James http://www.behavioural-targeting.com/blog/?p=841 On analytical complexity, Michael mentioned that this resulted in part from the need to support complex market targeting and frequency capping, and described an innovative algorithm AOL Advertising developed for the construction of price/volume curves that essentially instantiates their ad server decision model (the algorithm that determines which ad to serve in response to each impression request) in a Netezza. The algorithm that AOL Advertising developed simultaneously resolves many thousands of complex targets across multiple campaigns in a very short period of time – generating multiple price/volume curves simultaneously with a single scan of the impression data.

]]> http://www.behavioural-targeting.com/blog/2009/12/03/u-k-panel-to-unite-web-data-with-cpg-sales-data/feed/ 0 http://www.behavioural-targeting.com/blog/2009/12/03/report-aol-to-pull-premium-advertising-from-ad-com/ http://www.behavioural-targeting.com/blog/2009/12/03/report-aol-to-pull-premium-advertising-from-ad-com/#comments Thu, 03 Dec 2009 11:20:51 +0000 James http://www.behavioural-targeting.com/blog/?p=839 AOL will stop selling premium inventory inventory through its avertising.com ad network in an effort to boost pricing, according to JP Morgan analyst Imran Khan.

]]> http://www.behavioural-targeting.com/blog/2009/12/03/report-aol-to-pull-premium-advertising-from-ad-com/feed/ 0 http://www.behavioural-targeting.com/blog/2009/03/03/ex-tacoda-chief-joins-board-at-audiencescience-affiliated-startup/ http://www.behavioural-targeting.com/blog/2009/03/03/ex-tacoda-chief-joins-board-at-audiencescience-affiliated-startup/#comments Tue, 03 Mar 2009 11:22:05 +0000 James http://www.behavioural-targeting.com/blog/?p=530 Former Tacoda chief and AOL Platform-A head Curt Viebranz expects a hard road ahead for online ad networks, but he’s decided to assist one as a member of its star-studded advisory board.

]]> http://www.behavioural-targeting.com/blog/2009/03/03/ex-tacoda-chief-joins-board-at-audiencescience-affiliated-startup/feed/ 0 http://www.behavioural-targeting.com/blog/2008/08/04/time-warner-is-ready-to-deal-aol-components/ http://www.behavioural-targeting.com/blog/2008/08/04/time-warner-is-ready-to-deal-aol-components/#comments Mon, 04 Aug 2008 10:09:18 +0000 Open http://www.behavioural-targeting.com/blog/?p=244 Time Warner Inc. has completed the internal work necessary to separate its AOL unit’s dial-up-access business from its advertising and content business, the company is expected to announce Wednesday. Now it will get serious about plotting the Internet unit’s next steps, including whether to sell one or both of the businesses.

]]> http://www.behavioural-targeting.com/blog/2008/08/04/time-warner-is-ready-to-deal-aol-components/feed/ 0 http://www.behavioural-targeting.com/blog/2008/04/30/platform-a-draws-behavioral-targeting-strengths-from-tacoda-advertisingcom/ http://www.behavioural-targeting.com/blog/2008/04/30/platform-a-draws-behavioral-targeting-strengths-from-tacoda-advertisingcom/#comments Wed, 30 Apr 2008 10:19:49 +0000 Open http://www.behavioural-targeting.com/blog/?p=66 In June, behavioral targeting technology by Tacoda shall roll out across AOL’s Platform-A network.

]]> http://www.behavioural-targeting.com/blog/2008/04/30/platform-a-draws-behavioral-targeting-strengths-from-tacoda-advertisingcom/feed/ 0 http://www.behavioural-targeting.com/blog/2008/03/19/questions-for-lynda-clarizio-president-of-aols-platform-a/ http://www.behavioural-targeting.com/blog/2008/03/19/questions-for-lynda-clarizio-president-of-aols-platform-a/#comments Wed, 19 Mar 2008 16:28:51 +0000 Open http://www.behavioural-targeting.com/blog/?p=111 Advertising.com President Lynda Clarizio says she was surprised when she got the nod to head up AOL’s new Platform A advertising unit, replacing ex-Tacoda chief Curt Viebranz. However it will come as little shock to those familiar with her history assisting the company in integrations of mergers and acquisitions such as Time Warner, MapQuest and Advertising.com. Clarizio served as SVP acquisitions and strategic investments from 1999 to 2002, and worked on the strategy and financial planning side at the company afterwards before moving on to become president at Advertising.com in 2006. Clarizio was named president of Platform A last week.

]]> http://www.behavioural-targeting.com/blog/2008/03/19/questions-for-lynda-clarizio-president-of-aols-platform-a/feed/ 0 http://www.behavioural-targeting.com/blog/2008/03/09/aol-brings-out-the-penguins-to-explain-ad-targeting/ http://www.behavioural-targeting.com/blog/2008/03/09/aol-brings-out-the-penguins-to-explain-ad-targeting/#comments Sun, 09 Mar 2008 09:51:52 +0000 Open http://www.behavioural-targeting.com/blog/?p=122 In a few weeks, AOL plans to introduce an ad campaign featuring a penguin to educate its users on ad targeting. (Yes, a penguin.) AOL says it’s hard to communicate all the in’s and out’s of targeting because they’re technical.

]]> http://www.behavioural-targeting.com/blog/2008/03/09/aol-brings-out-the-penguins-to-explain-ad-targeting/feed/ 0 http://www.behavioural-targeting.com/blog/2007/11/07/chatting-with-behavioral-targeting%e2%80%99s-darlings-part-2/ http://www.behavioural-targeting.com/blog/2007/11/07/chatting-with-behavioral-targeting%e2%80%99s-darlings-part-2/#comments Wed, 07 Nov 2007 21:07:15 +0000 admin http://www.behavioural-targeting.com/blog/2007/11/07/chatting-with-behavioral-targeting%e2%80%99s-darlings-part-2/ Last month, we caught up with Marla R. Schimke, VP of marketing at Revenue Science, about recent developments in behavioral targeting. Here, we talk with Hugh McGoran, Tacoda’s VP, Eastern advertising sales.

]]> http://www.behavioural-targeting.com/blog/2007/11/07/chatting-with-behavioral-targeting%e2%80%99s-darlings-part-2/feed/ 0 http://www.behavioural-targeting.com/blog/2007/07/24/tacoda-buy-could-bolster-aols-relevance-in-web-ad-arena/ http://www.behavioural-targeting.com/blog/2007/07/24/tacoda-buy-could-bolster-aols-relevance-in-web-ad-arena/#comments Tue, 24 Jul 2007 12:40:40 +0000 Open http://www.behavioural-targeting.com/blog/?p=397 Following its recent purchases of an ad management firm and a mobile ad network, AOL’s agreement to acquire behavioral targeting firm Tacoda serves as another indication that the once-tired ISP is a relevant competitor in the online media and ad space. For Tacoda, AOL’s giant ad network, Advertising.com, should expand reach for behavioral advertisers. AOL meanwhile gets one of the best known and most experienced behavioral targeting technology outfits and its rich warehouse of online user behavioral data.

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