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Archive for the Apex Category

26 02 2008

Apex: A Promising Name for Another Yahoo Ad Platform

Posted by: Open in Ad platform, Apex, Yahoo!

Dodging questions about Microsoft’s unsolicited $44.6 billion bid at the Advertising Bureau’s Ecosystem 2.0 conference, Yahoo has announced a platform designed to improve the quality of life for ad buyers and sellers.

© 2007 2008 by Behavioural Targeting