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Archives

Archive for the Audience measurement Category

09 12 2009

TAP Dance: Rubicon Enhances Targeted Audience Program

Posted by: James in Audience measurement, Rubicon

Targeting premium publishers and their sales channel partners, ad technology firm The Rubicon Project has released new tools to expand their reach, build more customized audiences, and sell a new tier of ad products through its Targeted Audience Program.

08 12 2009

New Digital Publishing Venture Boasts Access To 144 Million-Plus Audience; Squires Talks

Posted by: James in Audience measurement, Publisher

Condé Nast, Hearst, Meredith, News Corp and Time Inc. are making it formal: the five publishers are equity partners in a new digital publishing venture with grand designs. They want nothing less than to develop open standards for cross-platform e-reader technology, advertising and digital sales—and they’re going to put their brands behind it. Together, the company says the five represent an unduplicated audience of 144.6 million.

14 10 2009

The Evolution Of Media Buying

Posted by: James in Audience measurement, Campaign tips, Market figures

This post is a recap of the “Evolution of Media Buying and What That Means for Publishers” panel at PubMatic’s Ad Revenue 2009 last week.

Moderated by John Ebbert, Managing Editor, AdExchangeranelists:
Andrew Kraft, VP Technology Solutions, Collective Media
Darren Herman, Founder & President, Varick Media Management
Joe Zawadzki, CEO, MediaMath
Matthew Greitzer, VP Search Marketing and Head of ATOM Systems, Razorfish
Sean Kegelman, SVP, Partnerships, VivaKi Nerve Center

08 07 2008

Facebook Has the Best Ads, According to Our Readers

Posted by: Open in Audience measurement, Best Off, Campaign tips, Facebook

As much as we’d all like to see less advertisements in our daily lives, ads are here to stay. Not all ads are created equal, though; if advertising is well targeted it can almost be bearable.

18 06 2008

Five Ways to Avoid Misinterpreting Consumer Behavior

Posted by: Open in Audience measurement, Campaign tips

A challenge with behavioral targeting (and interpersonal relationships, in general) is properly interpreting consumer behavior to respond with a proper message.

09 06 2008

Quantcast Rolls-Out Media Planner Site Measurement Tool

Posted by: Open in Audience measurement

Quantcast today officially launched Media Planner, a free online audience measurement tool that the company says is the only one on the market offering direct, “census level” data about Web site traffic and audiences.

09 06 2008

Quantcast Rolls-Out Media Planner Site Measurement Tool

Posted by: Open in Audience measurement, Campaign tips

Quantcast today officially launched Media Planner, a free online audience measurement tool that the company says is the only one on the market offering direct, “census level” data about Web site traffic and audiences.

06 06 2008

Alliance launches analytics firm

Posted by: Open in Audience measurement, Market figures

Alliance Data Loyalty Services has transformed its in-house analytics arm, Precima, into a full analytics firm of the same name. Precima allows retailers to segment and analyze data on shopping behavior to pinpoint their most profitable customers. The firm also helps retailers decipher what motivates shoppers and how to keep them loyal.

05 06 2008

Boomers More Traditional Online (Not into Blogs, Social Networking)

Posted by: Open in Audience measurement, Personalized product recommendations, Social Media

People over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services, according to ThirdAge study. Below, some findings from the study, which surveyed 1,800 boomers:

05 06 2008

Don’t shout louder, aim better

Posted by: Open in Audience measurement, Market figures, Personalized product recommendations

Underscore Marketing’s president explains how targeting smarter and engaging consumers not only will get brands noticed but also can save them money.

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