Behavioural Targeting » Audience measurement http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Thu, 15 Apr 2010 16:20:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 TAP Dance: Rubicon Enhances Targeted Audience Program http://www.behavioural-targeting.com/blog/2009/12/09/tap-dance-rubicon-enhances-targeted-audience-program/ http://www.behavioural-targeting.com/blog/2009/12/09/tap-dance-rubicon-enhances-targeted-audience-program/#comments Wed, 09 Dec 2009 15:17:22 +0000 James http://www.behavioural-targeting.com/blog/?p=942 Targeting premium publishers and their sales channel partners, ad technology firm The Rubicon Project has released new tools to expand their reach, build more customized audiences, and sell a new tier of ad products through its Targeted Audience Program.

]]> http://www.behavioural-targeting.com/blog/2009/12/09/tap-dance-rubicon-enhances-targeted-audience-program/feed/ 0 New Digital Publishing Venture Boasts Access To 144 Million-Plus Audience; Squires Talks http://www.behavioural-targeting.com/blog/2009/12/08/new-digital-publishing-venture-boasts-access-to-144-million-plus-audience-squires-talks/ http://www.behavioural-targeting.com/blog/2009/12/08/new-digital-publishing-venture-boasts-access-to-144-million-plus-audience-squires-talks/#comments Tue, 08 Dec 2009 14:45:59 +0000 James http://www.behavioural-targeting.com/blog/?p=919 Condé Nast, Hearst, Meredith, News Corp and Time Inc. are making it formal: the five publishers are equity partners in a new digital publishing venture with grand designs. They want nothing less than to develop open standards for cross-platform e-reader technology, advertising and digital sales—and they’re going to put their brands behind it. Together, the company says the five represent an unduplicated audience of 144.6 million.

]]> http://www.behavioural-targeting.com/blog/2009/12/08/new-digital-publishing-venture-boasts-access-to-144-million-plus-audience-squires-talks/feed/ 0 The Evolution Of Media Buying http://www.behavioural-targeting.com/blog/2009/10/14/the-evolution-of-media-buying/ http://www.behavioural-targeting.com/blog/2009/10/14/the-evolution-of-media-buying/#comments Wed, 14 Oct 2009 09:30:01 +0000 James http://www.behavioural-targeting.com/blog/?p=786 This post is a recap of the “Evolution of Media Buying and What That Means for Publishers” panel at PubMatic’s Ad Revenue 2009 last week.

Moderated by John Ebbert, Managing Editor, AdExchangeranelists:
Andrew Kraft, VP Technology Solutions, Collective Media
Darren Herman, Founder & President, Varick Media Management
Joe Zawadzki, CEO, MediaMath
Matthew Greitzer, VP Search Marketing and Head of ATOM Systems, Razorfish
Sean Kegelman, SVP, Partnerships, VivaKi Nerve Center

]]> http://www.behavioural-targeting.com/blog/2009/10/14/the-evolution-of-media-buying/feed/ 0 Facebook Has the Best Ads, According to Our Readers http://www.behavioural-targeting.com/blog/2008/07/08/facebook-has-the-best-ads-according-to-our-readers/ http://www.behavioural-targeting.com/blog/2008/07/08/facebook-has-the-best-ads-according-to-our-readers/#comments Tue, 08 Jul 2008 08:23:15 +0000 Open http://www.behavioural-targeting.com/blog/?p=471 As much as we’d all like to see less advertisements in our daily lives, ads are here to stay. Not all ads are created equal, though; if advertising is well targeted it can almost be bearable.

]]> http://www.behavioural-targeting.com/blog/2008/07/08/facebook-has-the-best-ads-according-to-our-readers/feed/ 0 Five Ways to Avoid Misinterpreting Consumer Behavior http://www.behavioural-targeting.com/blog/2008/06/18/five-ways-to-avoid-misinterpreting-consumer-behavior/ http://www.behavioural-targeting.com/blog/2008/06/18/five-ways-to-avoid-misinterpreting-consumer-behavior/#comments Wed, 18 Jun 2008 08:57:59 +0000 Open http://www.behavioural-targeting.com/blog/2008/06/18/five-ways-to-avoid-misinterpreting-consumer-behavior/ A challenge with behavioral targeting (and interpersonal relationships, in general) is properly interpreting consumer behavior to respond with a proper message.

]]> http://www.behavioural-targeting.com/blog/2008/06/18/five-ways-to-avoid-misinterpreting-consumer-behavior/feed/ 0 Quantcast Rolls-Out ‘Media Planner’ Site Measurement Tool http://www.behavioural-targeting.com/blog/2008/06/09/quantcast-rolls-out-%e2%80%98media-planner%e2%80%99-site-measurement-tool/ http://www.behavioural-targeting.com/blog/2008/06/09/quantcast-rolls-out-%e2%80%98media-planner%e2%80%99-site-measurement-tool/#comments Mon, 09 Jun 2008 12:06:20 +0000 Open http://www.behavioural-targeting.com/blog/2008/06/09/quantcast-rolls-out-%e2%80%98media-planner%e2%80%99-site-measurement-tool/ Quantcast today officially launched Media Planner, a free online audience measurement tool that the company says is the only one on the market offering direct, “census level” data about Web site traffic and audiences.

]]> http://www.behavioural-targeting.com/blog/2008/06/09/quantcast-rolls-out-%e2%80%98media-planner%e2%80%99-site-measurement-tool/feed/ 0 Quantcast Rolls-Out ‘Media Planner’ Site Measurement Tool http://www.behavioural-targeting.com/blog/2008/06/09/quantcast-rolls-out-%e2%80%98media-planner%e2%80%99-site-measurement-tool-2/ http://www.behavioural-targeting.com/blog/2008/06/09/quantcast-rolls-out-%e2%80%98media-planner%e2%80%99-site-measurement-tool-2/#comments Mon, 09 Jun 2008 09:07:44 +0000 Open http://www.behavioural-targeting.com/blog/2008/06/09/quantcast-rolls-out-%e2%80%98media-planner%e2%80%99-site-measurement-tool-2/ Quantcast today officially launched Media Planner, a free online audience measurement tool that the company says is the only one on the market offering direct, “census level” data about Web site traffic and audiences.

]]> http://www.behavioural-targeting.com/blog/2008/06/09/quantcast-rolls-out-%e2%80%98media-planner%e2%80%99-site-measurement-tool-2/feed/ 0 Alliance launches analytics firm http://www.behavioural-targeting.com/blog/2008/06/06/alliance-launches-analytics-firm/ http://www.behavioural-targeting.com/blog/2008/06/06/alliance-launches-analytics-firm/#comments Fri, 06 Jun 2008 12:36:25 +0000 Open http://www.behavioural-targeting.com/blog/2008/06/06/alliance-launches-analytics-firm/ Alliance Data Loyalty Services has transformed its in-house analytics arm, Precima, into a full analytics firm of the same name. Precima allows retailers to segment and analyze data on shopping behavior to pinpoint their most profitable customers. The firm also helps retailers decipher what motivates shoppers and how to keep them loyal.

]]> http://www.behavioural-targeting.com/blog/2008/06/06/alliance-launches-analytics-firm/feed/ 0 Boomers More Traditional Online (Not into Blogs, Social Networking) http://www.behavioural-targeting.com/blog/2008/06/05/boomers-more-traditional-online-not-into-blogs-social-networking/ http://www.behavioural-targeting.com/blog/2008/06/05/boomers-more-traditional-online-not-into-blogs-social-networking/#comments Thu, 05 Jun 2008 13:24:10 +0000 Open http://www.behavioural-targeting.com/blog/2008/06/05/boomers-more-traditional-online-not-into-blogs-social-networking/ People over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services, according to ThirdAge study. Below, some findings from the study, which surveyed 1,800 boomers:

]]> http://www.behavioural-targeting.com/blog/2008/06/05/boomers-more-traditional-online-not-into-blogs-social-networking/feed/ 0 Don’t shout louder, aim better http://www.behavioural-targeting.com/blog/2008/06/05/dont-shout-louder-aim-better/ http://www.behavioural-targeting.com/blog/2008/06/05/dont-shout-louder-aim-better/#comments Thu, 05 Jun 2008 13:09:08 +0000 Open http://www.behavioural-targeting.com/blog/2008/06/05/dont-shout-louder-aim-better/ Underscore Marketing’s president explains how targeting smarter and engaging consumers not only will get brands noticed but also can save them money.

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