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Archives

Archive for the AudienceScience Category

06 08 2009

Targeting Consumers Anywhere They Consume Media

Posted by: James in AudienceScience

AudienceScience and Hulu inked a deal last week that could eventually move from the computer screen in the home office to the living room TV. The agreement tests the behavioral targeting technology on Hulu’s pure-play video ads.

02 03 2009

Revenue Science becomes AudienceScience

Posted by: James in AudienceScience, Revenue Science

The company has over the years moved into targeted online advertising, according to Jeff Hirsch, president and CEO. And the firm helps advertisers and publishers find audiences, he added.

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