Behavioural Targeting » Best Off

Data, data everywhere

James — Thu, 25 Feb 2010 15:52:20 +0000

Wal-Mart, a retail giant, handles more than 1m customer transactions every hour, feeding databases estimated at more than 2.5 petabytes—the equivalent of 167 times the books in America’s Library of Congress. Facebook, a social-networking website, is home to 40 billion photos. And decoding the human genome involves analysing 3 billion base pairs—which took ten years the first time it was done, in 2003, but can now be achieved in one week.

German Media Tag-Teaming Against Google ‘Monopoly’

James — Fri, 22 Jan 2010 11:00:26 +0000

Four of Germany’s largest media groups are set to form a shared web advertising network, after winning clearence from the European Commission’s competition department. The commision said there was no anticompetitive effect from a “proposed joint venture would develop and sell a new product to allow advertisers to reach better defined target groups of Internet users whose profiles would be created based on anonymous data collected throughout a large network of participating websites”.

Facebook Has the Best Ads, According to Our Readers

Open — Tue, 08 Jul 2008 08:23:15 +0000

As much as we’d all like to see less advertisements in our daily lives, ads are here to stay. Not all ads are created equal, though; if advertising is well targeted it can almost be bearable.

Get personal with your landing pages

admin — Mon, 19 Nov 2007 20:54:20 +0000

BT is a tactic for landing pages where advertisers can create campaigns specifically tailored to site visitors based on the pages they visit and what those users do on those pages…

wunderLOOP Named Red Herring 100 Winner

Open — Mon, 19 Mar 2007 08:42:37 +0000

wunderloop, the European market leader in integrated behavioural advertising and content targeting, today announced that it has been selected as a winner of the annual “Red Herring 100 Europe” award by Red Herring magazine.

wunderLOOP Wins Gold

Open — Mon, 12 Mar 2007 08:47:44 +0000

wunderloop, the European market leader in integrated behavioural advertising and content targeting, today announced that it has been awarded The 2007 European Seal of E-Excellence by the European Multimedia Forum in recognition of its “excellent track record in innovation marketing”. wunderloop joins leading global companies including Nokia, Strato and Zanox in being presented with this prestigious award which rewards product innovation and the way that such products are bought to market.