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Archives

Archive for the Bluekai Category

08 12 2009

Blue Kai Bows Data Targeting Service

Posted by: James in Bluekai

Intent-focused, auction-based data exchange BlueKai on Monday is expected to launch a new analytics service for agencies and their clients to glean greater insights into in-market shopping profiles of site audiences.

03 12 2009

MediaMath and BlueKai Partner to Deliver Enhanced Audience Targeting Across Ad Exchanges

Posted by: James in Bluekai, MediaMath

MediaMath, the leading digital media buying platform and services company, today announced a strategic partnership with BlueKai, the largest source of online consumer intent data, to bring enhanced audience targeting to the more than 11 billion biddable impressions MediaMath accesses daily.

21 08 2009

BlueKai Moves to Certify Data Bought Through Its Exchange

Posted by: James in Bluekai

Media buyers are still getting used to the idea that the ad impressions they buy and the data used to target those ads can come from different sources. BlueKai, Quantcast, Media6degrees, and retargeting networks like Fetchback and Dapper are among the companies letting advertisers filter bulk impressions using a range of data — be it purchase data, behavioral targeting data bought from ad networks, or something else.

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