http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Thu, 15 Apr 2010 16:20:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.behavioural-targeting.com/blog/2009/12/08/blue-kai-bows-data-targeting-service/ http://www.behavioural-targeting.com/blog/2009/12/08/blue-kai-bows-data-targeting-service/#comments Tue, 08 Dec 2009 14:44:10 +0000 James http://www.behavioural-targeting.com/blog/?p=917 Intent-focused, auction-based data exchange BlueKai on Monday is expected to launch a new analytics service for agencies and their clients to glean greater insights into in-market shopping profiles of site audiences.

]]> http://www.behavioural-targeting.com/blog/2009/12/08/blue-kai-bows-data-targeting-service/feed/ 0 http://www.behavioural-targeting.com/blog/2009/12/03/mediamath-and-bluekai-partner-to-deliver-enhanced-audience-targeting-across-ad-exchanges/ http://www.behavioural-targeting.com/blog/2009/12/03/mediamath-and-bluekai-partner-to-deliver-enhanced-audience-targeting-across-ad-exchanges/#comments Thu, 03 Dec 2009 15:31:49 +0000 James http://www.behavioural-targeting.com/blog/?p=827 MediaMath, the leading digital media buying platform and services company, today announced a strategic partnership with BlueKai, the largest source of online consumer intent data, to bring enhanced audience targeting to the more than 11 billion biddable impressions MediaMath accesses daily.

]]> http://www.behavioural-targeting.com/blog/2009/12/03/mediamath-and-bluekai-partner-to-deliver-enhanced-audience-targeting-across-ad-exchanges/feed/ 0 http://www.behavioural-targeting.com/blog/2009/08/21/bluekai-moves-to-certify-data-bought-through-its-exchange/ http://www.behavioural-targeting.com/blog/2009/08/21/bluekai-moves-to-certify-data-bought-through-its-exchange/#comments Fri, 21 Aug 2009 12:12:57 +0000 James http://www.behavioural-targeting.com/blog/?p=684 Media buyers are still getting used to the idea that the ad impressions they buy and the data used to target those ads can come from different sources. BlueKai, Quantcast, Media6degrees, and retargeting networks like Fetchback and Dapper are among the companies letting advertisers filter bulk impressions using a range of data — be it purchase data, behavioral targeting data bought from ad networks, or something else.

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