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Archives

Archive for the Branding Category

07 04 2008

Metrics: your mileage may vary

Posted by: Open in Audience measurement, Branding, Campaign tips, Statistics

When measuring your online campaign’s success, keep in mind that your brand has a unique set of objectives. The appropriate metrics may differ from what you expect.

07 03 2008

Marketers Still Confused about Multicultural Marketing

Posted by: Open in Branding, Campaign tips

Though 84% of marketers agree that multicultural marketing is critical to their business, nearly 40% say they don’t know how much minority groups contribute to their companies’ revenues, according to a Brandiosity study conducted for Heidrick & Struggles, reports AdAge.

© 2007 2008 by Behavioural Targeting