http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Thu, 15 Apr 2010 16:20:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.behavioural-targeting.com/blog/2008/04/07/metrics-your-mileage-may-vary/ http://www.behavioural-targeting.com/blog/2008/04/07/metrics-your-mileage-may-vary/#comments Mon, 07 Apr 2008 14:48:33 +0000 Open http://www.behavioural-targeting.com/blog/?p=91 When measuring your online campaign’s success, keep in mind that your brand has a unique set of objectives. The appropriate metrics may differ from what you expect.

]]> http://www.behavioural-targeting.com/blog/2008/04/07/metrics-your-mileage-may-vary/feed/ 0 http://www.behavioural-targeting.com/blog/2008/03/07/marketers-still-confused-about-multicultural-marketing/ http://www.behavioural-targeting.com/blog/2008/03/07/marketers-still-confused-about-multicultural-marketing/#comments Fri, 07 Mar 2008 08:41:09 +0000 Open http://www.behavioural-targeting.com/blog/?p=121 Though 84% of marketers agree that multicultural marketing is critical to their business, nearly 40% say they don’t know how much minority groups contribute to their companies’ revenues, according to a Brandiosity study conducted for Heidrick & Struggles, reports AdAge.

]]> http://www.behavioural-targeting.com/blog/2008/03/07/marketers-still-confused-about-multicultural-marketing/feed/ 0