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Archive for the comScore Category

25 02 2010

New Announcement – CPG Online Effect partners with comScore

Posted by: James in Microsoft, comScore

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09 09 2009

Microsoft And comScore Partner To Measure Brand Marketing

Posted by: James in Microsoft, comScore

To help brand advertisers better measure and track their online ad campaigns, Microsoft on Thursday announced a collaboration with comScore to design a digital media-planning service. The Reach and Frequency Planner — or RF Planner, for short — was developed to help advertisers more easily determine and predict how consumers will respond to their digital ads.

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25 09 2007

comScore’s New ‘Ad Metrix Publisher’ Details Sites’ Demo Differences

Posted by: Open in comScore

comScore yesterday launched its Ad Metrix Publisher service, which reports where display ads are viewed across the internet and the characteristics of the people who are exposed to them, and released sample data for competitive sports sites ESPN, Fox Sports on MSN, and Yahoo Sports.

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30 07 2007

Yahoo! and comScore Study Finds Online Consumers Who Pre-Shop on the Web Spend More In-Store

Posted by: Open in comScore

Exposure to online advertising is fundamentally changing the way consumers shop, according to new research from Yahoo! and comScore, Inc. The study, which examined the impact of search and display advertising on in-store sales for five major retailers, showed that consumers exposed to online advertising tend to research or ‘pre-shop’ online prior to purchase, and this behavior ultimately leads to increased in-store sales.

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