Behavioural Targeting » comScore http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Thu, 15 Apr 2010 16:20:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 New Announcement – CPG Online Effect partners with comScore http://www.behavioural-targeting.com/blog/2010/02/25/new-announcement-%e2%80%93-cpg-online-effect-partners-with-comscore/ http://www.behavioural-targeting.com/blog/2010/02/25/new-announcement-%e2%80%93-cpg-online-effect-partners-with-comscore/#comments Thu, 25 Feb 2010 15:57:21 +0000 James http://www.behavioural-targeting.com/blog/?p=1133

Microsoft understands this need and I’m excited to announce a new partnership with comScore for CPG Online Effect. CPG Online Effect allows advertisers to create custom targets that are based on purchase and online behaviors. These targets run across the Microsoft network and we’re able to track offline sales as a result.

]]> http://www.behavioural-targeting.com/blog/2010/02/25/new-announcement-%e2%80%93-cpg-online-effect-partners-with-comscore/feed/ 0 Microsoft And comScore Partner To Measure Brand Marketing http://www.behavioural-targeting.com/blog/2009/09/09/microsoft-and-comscore-partner-to-measure-brand-marketing/ http://www.behavioural-targeting.com/blog/2009/09/09/microsoft-and-comscore-partner-to-measure-brand-marketing/#comments Wed, 09 Sep 2009 15:04:39 +0000 James http://www.behavioural-targeting.com/blog/?p=701 To help brand advertisers better measure and track their online ad campaigns, Microsoft on Thursday announced a collaboration with comScore to design a digital media-planning service. The Reach and Frequency Planner — or RF Planner, for short — was developed to help advertisers more easily determine and predict how consumers will respond to their digital ads.

]]> http://www.behavioural-targeting.com/blog/2009/09/09/microsoft-and-comscore-partner-to-measure-brand-marketing/feed/ 0 comScore’s New ‘Ad Metrix Publisher’ Details Sites’ Demo Differences http://www.behavioural-targeting.com/blog/2007/09/25/comscore%e2%80%99s-new-%e2%80%98ad-metrix-publisher%e2%80%99-details-sites%e2%80%99-demo-differences/ http://www.behavioural-targeting.com/blog/2007/09/25/comscore%e2%80%99s-new-%e2%80%98ad-metrix-publisher%e2%80%99-details-sites%e2%80%99-demo-differences/#comments Tue, 25 Sep 2007 14:51:44 +0000 Open http://www.behavioural-targeting.com/blog/?p=345 comScore yesterday launched its Ad Metrix Publisher service, which reports where display ads are viewed across the internet and the characteristics of the people who are exposed to them, and released sample data for competitive sports sites ESPN, Fox Sports on MSN, and Yahoo Sports.

]]> http://www.behavioural-targeting.com/blog/2007/09/25/comscore%e2%80%99s-new-%e2%80%98ad-metrix-publisher%e2%80%99-details-sites%e2%80%99-demo-differences/feed/ 0 Yahoo! and comScore Study Finds Online Consumers Who Pre-Shop on the Web Spend More In-Store http://www.behavioural-targeting.com/blog/2007/07/30/yahoo-and-comscore-study-finds-online-consumers-who-pre-shop-on-the-web-spend-more-in-store/ http://www.behavioural-targeting.com/blog/2007/07/30/yahoo-and-comscore-study-finds-online-consumers-who-pre-shop-on-the-web-spend-more-in-store/#comments Mon, 30 Jul 2007 12:18:58 +0000 Open http://www.behavioural-targeting.com/blog/?p=387 Exposure to online advertising is fundamentally changing the way consumers shop, according to new research from Yahoo! and comScore, Inc. The study, which examined the impact of search and display advertising on in-store sales for five major retailers, showed that consumers exposed to online advertising tend to research or ‘pre-shop’ online prior to purchase, and this behavior ultimately leads to increased in-store sales.

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