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Archive for the Cookies Category

21 04 2009

Firefox Targeted Advertising Cookie Opt-Out

Posted by: James in Cookies, Firefox, Market figures

Sets permanent opt-out cookies to stop targeted advertising by 37 different advertising networks, including Google/Doubleclick and many other members of the Network Advertising Initiative.

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02 04 2008

Spring Cleaning…for Cookies?

Posted by: Open in Audience measurement, Cookies, Data Protection

A recent TRUSTe study discovered 42 percent of people clean out their cookies at least once a week. Only 15 percent said they never clean cookies, instead waiting for them to expire on their own. Those statistics have a major impact on behavioral targeting, as cookies are the primary technology behavioral targeting relies upon.

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23 01 2008

A Magic Bullet for Behavioral Targeting Challenges? Think Again

Posted by: Open in Cookies, Data Protection, Looking forward, Political issues

It seems like the Internet has always been a part of personal and business lives, but it’s little more than a decade old. And though it seems like we’ve been hammering away at it for years, behavioral targeting is barely a twinkle in Internet marketing’s eye. Why, then, do we think we’ll be able to find some magical cure for all the challenges the channel is facing? Why do we think we can enact a law or write a definition and, poof! no more cookie debate, no more privacy issues, no more credit attribution or budget allocation problems?

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