http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Thu, 15 Apr 2010 16:20:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.behavioural-targeting.com/blog/2009/04/21/firefox-targeted-advertising-cookie-opt-out/ http://www.behavioural-targeting.com/blog/2009/04/21/firefox-targeted-advertising-cookie-opt-out/#comments Tue, 21 Apr 2009 09:59:51 +0000 James http://www.behavioural-targeting.com/blog/?p=556 Sets permanent opt-out cookies to stop targeted advertising by 37 different advertising networks, including Google/Doubleclick and many other members of the Network Advertising Initiative.

]]> http://www.behavioural-targeting.com/blog/2009/04/21/firefox-targeted-advertising-cookie-opt-out/feed/ 0 http://www.behavioural-targeting.com/blog/2008/04/02/spring-cleaningfor-cookies/ http://www.behavioural-targeting.com/blog/2008/04/02/spring-cleaningfor-cookies/#comments Wed, 02 Apr 2008 15:27:46 +0000 Open http://www.behavioural-targeting.com/blog/?p=98 A recent TRUSTe study discovered 42 percent of people clean out their cookies at least once a week. Only 15 percent said they never clean cookies, instead waiting for them to expire on their own. Those statistics have a major impact on behavioral targeting, as cookies are the primary technology behavioral targeting relies upon.

]]> http://www.behavioural-targeting.com/blog/2008/04/02/spring-cleaningfor-cookies/feed/ 0 http://www.behavioural-targeting.com/blog/2008/01/23/a-magic-bullet-for-behavioral-targeting-challenges-think-again/ http://www.behavioural-targeting.com/blog/2008/01/23/a-magic-bullet-for-behavioral-targeting-challenges-think-again/#comments Wed, 23 Jan 2008 08:19:02 +0000 Open http://www.behavioural-targeting.com/blog/?p=294 It seems like the Internet has always been a part of personal and business lives, but it’s little more than a decade old. And though it seems like we’ve been hammering away at it for years, behavioral targeting is barely a twinkle in Internet marketing’s eye. Why, then, do we think we’ll be able to find some magical cure for all the challenges the channel is facing? Why do we think we can enact a law or write a definition and, poof! no more cookie debate, no more privacy issues, no more credit attribution or budget allocation problems?

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