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Archive for the Data Protection Category

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25 02 2010

Media Buyers Fear Backlash To BT, Warn ‘Watershed’ Moment Is Coming

Posted by: James in Data Protection, Privacy

Speaking at the OMMA Behavioral conference in New York, Adam Kasper, director of digital media at Media Contacts, warned that a « watershed moment » is coming for behavioral targeting when consumers gain greater awareness of the extent to which their online activity can be tracked and targeted, triggering a backlash.

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25 02 2010

Zaneis: ‘Advertising Is Creepy’ Campaign ‘Hit the Mark’

Posted by: James in Data Protection, Privacy, Zaneis

Consumers have moused over 10 percent of the banner ads served to date for the Interactive Advertising Bureau’s educational campaign about behavioral advertising, vice president of public policy Mike Zaneis said Thursday. But the campaign, which includes a banner ad stating « Advertising is Creepy, » hasn’t been universally popular.

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25 02 2010

Amtrak reaches out to black consumers with travel site

Posted by: James in Amtrak, Data Protection, Privacy

“The African-American population does a lot of traveling for family reunions,” said Karina Romero, a spokesperson for Amtrak. “This is an important target for us because traveling by train is great for large groups and groups with many different generations.”

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24 02 2010

Google Found Guilty, Italian-Style

Posted by: James in Data Protection, Google, Privacy

The European Union sure does love getting in a tizzy about online privacy — especially when it concerns the goings-on of a certain search behemoth — but the Italian court system just upped the ante with a criminal conviction. A judge in Milan found former Google executives David Drummond, Peter Fleischer and George Reyes guilty of violating Italy’s privacy code in regards to uploaded videos of an autistic boy being beaten by schoolmates in 2006.

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21 01 2010

Six Firms Respond to Self-Regulatory RFP for Behavioral Ads

Posted by: James in Data Protection

The coalition’s principles also call for all entities collecting and using data for behavioral targeting to disclose the practice in a « clear, prominent, and conveniently located » manner at the time of data collection. That will be enabled through a standard icon — presumably appearing in ads — that Peeler said is currently in development.

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23 03 2009

Public give their views on behavioural targeting

Posted by: James in Data Protection, Google, Personalized product recommendations, Social Media

Public give their views on behavioural targeting

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10 07 2008

Senate Conflicted Over Notion of ‘Privacy’ in Online Advertising

Posted by: Open in Data Protection

Yesterday the Senate Commerce Subcommittee held an anticipated behavioral advertising hearing.

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09 07 2008

Privacy and Behavioral Targeting Heat Up

Posted by: Open in Data Protection

The past few weeks have been eventful for behavioral targeting and the issue of privacy. It seems the more complex behavioral targeting solutions become, the more problematic they are. Once the ISPs got into the behavioral targeting equation, privacy concerns leaped to an all-time high.

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21 06 2008

Links Between Phorm & Russian Organized Crime?

Posted by: Open in Data Protection, Political issues

Phorm employ Russian programmers: “The development team for the new software was recruited from Moscow’s elite Lebedev Institute of Precision Mechanics and Computer Engineering, a vital part of of the Cold War spying effort and still a centre for developing Russia’s ‘national security’ computer systems.

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12 06 2008

Behavioral Advertising Faces Senate Next Week

Posted by: admin in Data Protection, NeBuad, Phorm

The action follows privacy concerns surrounding ISPs’ foray into behavioral targeting for ad-serving purposes.

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