http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Thu, 15 Apr 2010 16:20:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.behavioural-targeting.com/blog/2010/02/25/data-data-everywhere/ http://www.behavioural-targeting.com/blog/2010/02/25/data-data-everywhere/#comments Thu, 25 Feb 2010 15:52:20 +0000 James http://www.behavioural-targeting.com/blog/?p=1129 Wal-Mart, a retail giant, handles more than 1m customer transactions every hour, feeding databases estimated at more than 2.5 petabytes—the equivalent of 167 times the books in America’s Library of Congress. Facebook, a social-networking website, is home to 40 billion photos. And decoding the human genome involves analysing 3 billion base pairs—which took ten years the first time it was done, in 2003, but can now be achieved in one week.

]]> http://www.behavioural-targeting.com/blog/2010/02/25/data-data-everywhere/feed/ 0 http://www.behavioural-targeting.com/blog/2010/01/22/what-venrock-wants-to-fund/ http://www.behavioural-targeting.com/blog/2010/01/22/what-venrock-wants-to-fund/#comments Fri, 22 Jan 2010 11:05:54 +0000 James http://www.behavioural-targeting.com/blog/?p=1084 He’s interested in startups that follow what he calls the « data-as-a-service » model: gather tons of data by offering some service or tapping into a data pipeline, create an algorithm that you refine over time, and sell intelligence to clients on an ongoing basis.

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