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Archives

Archive for the DataXu Category

22 01 2010

How to Power Your 2010 Media Plan with Real-Time Bidding

Posted by: James in DataXu, Demand-Side Platforms

Buyers can reach close to 100 percent of Internet users through a single buy because there are now over 10 « mega suppliers » of real-time bidding, and most of them have massive reach. Buyers can execute against their message frequency goals, even with tight audience constraints, because there are in excess of a trillion real-time bidding impressions available per month currently!

15 12 2009

In Online Advertising Auctions, DataXu’s Rocket Science Turns the Tables in Buyers’ Favor

Posted by: James in DataXu, Rocket Science

“The Internet advertising industry has never really created powerful tools for buyers of advertising,” says Michael Baker, DataXu’s CEO and president. “Yield management and analytics—all that stuff was invented by the sellers, the Yahoos and the Googles and the Microsofts. For the first time, we are going to have those kinds of powerful next-generation tools available for the buyers.”

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