http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Thu, 15 Apr 2010 16:20:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.behavioural-targeting.com/blog/2010/01/22/how-to-power-your-2010-media-plan-with-real-time-bidding/ http://www.behavioural-targeting.com/blog/2010/01/22/how-to-power-your-2010-media-plan-with-real-time-bidding/#comments Fri, 22 Jan 2010 11:03:18 +0000 James http://www.behavioural-targeting.com/blog/?p=1080 Buyers can reach close to 100 percent of Internet users through a single buy because there are now over 10 « mega suppliers » of real-time bidding, and most of them have massive reach. Buyers can execute against their message frequency goals, even with tight audience constraints, because there are in excess of a trillion real-time bidding impressions available per month currently!

]]> http://www.behavioural-targeting.com/blog/2010/01/22/how-to-power-your-2010-media-plan-with-real-time-bidding/feed/ 0 http://www.behavioural-targeting.com/blog/2009/12/15/in-online-advertising-auctions-dataxu%e2%80%99s-rocket-science-turns-the-tables-in-buyers%e2%80%99-favor/ http://www.behavioural-targeting.com/blog/2009/12/15/in-online-advertising-auctions-dataxu%e2%80%99s-rocket-science-turns-the-tables-in-buyers%e2%80%99-favor/#comments Tue, 15 Dec 2009 11:33:36 +0000 James http://www.behavioural-targeting.com/blog/?p=978 “The Internet advertising industry has never really created powerful tools for buyers of advertising,” says Michael Baker, DataXu’s CEO and president. “Yield management and analytics—all that stuff was invented by the sellers, the Yahoos and the Googles and the Microsofts. For the first time, we are going to have those kinds of powerful next-generation tools available for the buyers.”

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