Behavioural Targeting » Archive for Demand-Side Platforms

Sponsor

Search
Recent Posts
Pages
- Alain Sanjaume
- Contact
- Ethic
- Glossary
- Players
- Sources
- Video
Categories
- 33Across (1)
- 5to1 (1)
- Access+ (1)
- Acxiom (4)
- Ad blocking (1)
- Ad campagn (1)
- Ad exchange (14)
- Ad exchange platform (6)
- Ad Network (8)
- Ad platform (10)
- Ad Serving (1)
- AD.com (1)
- AdBrite (3)
- Adchemy (1)
- Adconion (1)
- Additional information (1)
- AdExchanger.com (1)
- Adify (1)
- Adjug (1)
- AdMeld (5)
- Admen (1)
- Adscale (1)
- Advertising.com (2)
- Adzilla (1)
- Agency (1)
- aggregate knowledge (2)
- Amtrak (1)
- Analytics (5)
- AOL – Platform A (10)
- Apex (1)
- Apple (1)
- Audience measurement (23)
- AudienceScience (2)
- Behavioral ad network (1)
- Best Off (6)
- Bizo (1)
- Bluekai (3)
- Branding (2)
- Cablevision (1)
- Campaign tips (104)
- Cisco (1)
- comScore (4)
- Cookies (3)
- Cotendo (1)
- CPG (1)
- CPX (1)
- DailyMe (1)
- Data Protection (29)
- Data share (2)
- DataLogix (1)
- DataXu (2)
- Decision Maker Media (1)
- Demand-Side Platforms (5)
- Discount travel search site (1)
- Display ads (5)
- doubleclick (3)
- DSP (2)
- Dynamic Ad Creative Technologie (1)
- E-mailing (1)
- eMarketer (1)
- Empruntis.com (1)
- eXelate (2)
- Extra (1)
- Facebook (10)
- Firefox (1)
- Forecast (1)
- FTC (5)
- Fund raising (10)
- General information (4)
- Geotargeting (1)
- Glam Media (1)
- Google (24)
- Grapeshot (2)
- Havas Digital (3)
- Hobby-Lobby (1)
- IAB (8)
- IndexTools (2)
- Interesting article (2)
- Interpublic (1)
- Interviews (2)
- Inventory platform (1)
- Kantar (1)
- Key figures (2)
- LinkedIn (1)
- Looking forward (52)
- Lotame Solutions (1)
- Macrotization (1)
- Market figures (154)
- Marketing platform (3)
- Martini Media (1)
- Media Agencies (4)
- Media plan (2)
- Media6Degrees (2)
- MediaMath (3)
- Micro-Targeting (1)
- Microsoft (6)
- Millenial Media (1)
- Mobile (3)
- Modavox (1)
- Molecular (1)
- Monaco Media Forum (2)
- MSN (1)
- Multicultural Campaigns (1)
- Myspace (3)
- NeBuad (3)
- Netezza (1)
- News Corp (1)
- Newspaper Group (1)
- NextJump (1)
- Niche (1)
- omnicom (1)
- Omniture (3)
- Open Ads (1)
- Opt-in (2)
- Orange (1)
- OwnerIQ (2)
- Pandora (1)
- Personalized product recommendations (39)
- Phorm (4)
- Political issues (7)
- Preps (1)
- Pricing (2)
- Privacy (20)
- Proclivity (1)
- Profiling (1)
- Profitability (2)
- Publisher (3)
- Quantivo (1)
- real-time bidding (1)
- Real-Time Brand Optimization (1)
- Reedge (1)
- Regulations (2)
- Retargeting (5)
- Revenue Science (5)
- richrelevance (1)
- Right Media (1)
- Rocket Fuel (2)
- Rocket Science (1)
- RTB (2)
- Rubicon (7)
- Search (1)
- Security (1)
- Simulmedia (2)
- Skype (1)
- Social Media (16)
- social network (2)
- Statistics (6)
- Struq (1)
- Surveys (1)
- Tacoda (4)
- Tapmetrics (1)
- TargusInfo (1)
- Telecom (1)
- TidalTV (2)
- Trading platform (2)
- TRAFFIQ (1)
- Triad Digital Media (1)
- tribal (3)
- Trulia (1)
- Tumri (2)
- TV (1)
- TwinFin (1)
- twitter (1)
- Uncategorized (18)
- ValueClick (1)
- Veoh (1)
- Video (4)
- Virgin (2)
- Visible World (1)
- WAA (1)
- Webcast (1)
- Wide Open West (1)
- WidgetBucks (3)
- WPP (1)
- wunderloop (10)
- Yahoo! (22)
- Zaneis (1)
- zedo (1)
Archives

Archive for the Demand-Side Platforms Category

28 02 2010

DSPs Stir Up Drama

Posted by: James in Demand-Side Platforms

DSPs, such as VivaKi (Publicis) and Cadreon (IPG), were a hot topic last week at the Interactive Advertising Bureau annual confab in Carlsbad, Calif., with publisher sentiments ranging from wariness to downright paranoia. And conversations with publishers revealed a sentiment that premium sites should opt out of selling this way. Said Brian Quinn, vp/gm, ad sales for the Wall Street Journal Digital Network: “If people want to buy from us, we want them to call us.”

22 01 2010

How to Power Your 2010 Media Plan with Real-Time Bidding

Posted by: James in DataXu, Demand-Side Platforms

Buyers can reach close to 100 percent of Internet users through a single buy because there are now over 10 « mega suppliers » of real-time bidding, and most of them have massive reach. Buyers can execute against their message frequency goals, even with tight audience constraints, because there are in excess of a trillion real-time bidding impressions available per month currently!

21 01 2010

Perplexing ethical dilemmas of online marketing

Posted by: James in Demand-Side Platforms

Tom Hespos challenges the industry in his iMedia piece on whether it should « it should support buyer-side audience development platforms » and asks, « Is it morally correct for agencies to be opaque with publishers and/or clients as to how they’re leveraging data? » Hespos is definitely on the traditional side of agency as pure « agents » of their clients.

30 11 2009

Web Publishers Fear Agencies’ Demand-Side Platforms

Posted by: James in Demand-Side Platforms, Market figures

Top tier Web publishers–already wary of ad networks and exchanges–are growing increasingly squeamish about the potential impact of demand-side buying platforms created by the top agency holding companies.

27 01 2009

LucidMedia Launches ADvisor DSP, Demand-Side Platform with Integrated Multi-Source Real-Time Bidding for Enhanced Transparency,

Posted by: James in Demand-Side Platforms

LucidMedia, an optimized display ad network and scalable targeting platform, announced today that its pioneering demand-side platform (DSP) with integrated real-time bidding (RTB) is available to interactive advertising agencies. LucidMedia ADvisor DSP™ is designed for interactive agencies that need to control their campaigns, extend their reach into the online community, and streamline the complex process of acquiring inventory.

© 2007 2008 by Behavioural Targeting