http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Thu, 15 Apr 2010 16:20:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.behavioural-targeting.com/blog/2010/02/28/dsps-stir-up-drama/ http://www.behavioural-targeting.com/blog/2010/02/28/dsps-stir-up-drama/#comments Sun, 28 Feb 2010 15:37:03 +0000 James http://www.behavioural-targeting.com/blog/?p=1114 DSPs, such as VivaKi (Publicis) and Cadreon (IPG), were a hot topic last week at the Interactive Advertising Bureau annual confab in Carlsbad, Calif., with publisher sentiments ranging from wariness to downright paranoia. And conversations with publishers revealed a sentiment that premium sites should opt out of selling this way. Said Brian Quinn, vp/gm, ad sales for the Wall Street Journal Digital Network: “If people want to buy from us, we want them to call us.”

]]> http://www.behavioural-targeting.com/blog/2010/02/28/dsps-stir-up-drama/feed/ 0 http://www.behavioural-targeting.com/blog/2010/01/22/how-to-power-your-2010-media-plan-with-real-time-bidding/ http://www.behavioural-targeting.com/blog/2010/01/22/how-to-power-your-2010-media-plan-with-real-time-bidding/#comments Fri, 22 Jan 2010 11:03:18 +0000 James http://www.behavioural-targeting.com/blog/?p=1080 Buyers can reach close to 100 percent of Internet users through a single buy because there are now over 10 « mega suppliers » of real-time bidding, and most of them have massive reach. Buyers can execute against their message frequency goals, even with tight audience constraints, because there are in excess of a trillion real-time bidding impressions available per month currently!

]]> http://www.behavioural-targeting.com/blog/2010/01/22/how-to-power-your-2010-media-plan-with-real-time-bidding/feed/ 0 http://www.behavioural-targeting.com/blog/2010/01/21/perplexing-ethical-dilemmas-of-online-marketing/ http://www.behavioural-targeting.com/blog/2010/01/21/perplexing-ethical-dilemmas-of-online-marketing/#comments Thu, 21 Jan 2010 11:20:12 +0000 James http://www.behavioural-targeting.com/blog/?p=1093 Tom Hespos challenges the industry in his iMedia piece on whether it should « it should support buyer-side audience development platforms » and asks, « Is it morally correct for agencies to be opaque with publishers and/or clients as to how they’re leveraging data? » Hespos is definitely on the traditional side of agency as pure « agents » of their clients.

]]> http://www.behavioural-targeting.com/blog/2010/01/21/perplexing-ethical-dilemmas-of-online-marketing/feed/ 0 http://www.behavioural-targeting.com/blog/2009/11/30/web-publishers-fear-agencies%e2%80%99-demand-side-platforms/ http://www.behavioural-targeting.com/blog/2009/11/30/web-publishers-fear-agencies%e2%80%99-demand-side-platforms/#comments Mon, 30 Nov 2009 17:19:27 +0000 James http://www.behavioural-targeting.com/blog/?p=867 Top tier Web publishers–already wary of ad networks and exchanges–are growing increasingly squeamish about the potential impact of demand-side buying platforms created by the top agency holding companies.

]]> http://www.behavioural-targeting.com/blog/2009/11/30/web-publishers-fear-agencies%e2%80%99-demand-side-platforms/feed/ 0 http://www.behavioural-targeting.com/blog/2009/01/27/lucidmedia-launches-advisor-dsp-demand-side-platform-with-integrated-multi-source-real-time-bidding-for-enhanced-transparency/ http://www.behavioural-targeting.com/blog/2009/01/27/lucidmedia-launches-advisor-dsp-demand-side-platform-with-integrated-multi-source-real-time-bidding-for-enhanced-transparency/#comments Tue, 27 Jan 2009 10:47:54 +0000 James http://www.behavioural-targeting.com/blog/?p=1058 LucidMedia, an optimized display ad network and scalable targeting platform, announced today that its pioneering demand-side platform (DSP) with integrated real-time bidding (RTB) is available to interactive advertising agencies. LucidMedia ADvisor DSP™ is designed for interactive agencies that need to control their campaigns, extend their reach into the online community, and streamline the complex process of acquiring inventory.

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