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Archive for the Display ads Category

23 02 2010

Display Ads Stimulate Search, Confirms Eyeblaster Study

Posted by: James in Display ads, Search

Buying display advertising without the benefit of behavioral segments, such as retargeting or other cookie pools, becomes less effective.

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03 12 2009

Forecast: Geotargeted display ads to reach $1.9 billion

Posted by: James in Display ads, Forecast, Geotargeting

In 2008, geographically targeted display ads brought in just under $900 million. Forecasters predict that by 2013 geo-targeted display ad revenue will reach nearly $2 billion, a 66% increase.

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01 12 2009

Improving the Performance of Display Advertising

Posted by: James in Campaign tips, Display ads

Using research from AT&T Labs that showed « any person in contact with an existing customer of a firm is three to five times more likely to respond to a message from the firm, » Media6Degrees founders saw a similar opportunity with the advent of the social Web. At the heart of its technology are three primary components: a pixeled ( »tagged ») advertiser Web site, site visitors who demonstrate a certain degree of interaction ( »loyalty ») with this site, and anonymous user data collected by third-party social networking applications and shared with Media6Degrees. Once a loyal user has been identified, Media6Degrees looks at its user data to find and target advertising to their friends

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13 09 2009

Evolving Toward Targeted Display Advertising

Posted by: James in Display ads, Market figures

Let me take you back to a time long forgotten, a time in which online advertising was just emerging from the muck as a living, breathing organism. Your business may not hearken back to the protozoan era of the 1980s, but your online advertising strategy is somewhere on a spectrum that stretches from your first online brochure to the behaviorally targeted campaigns amped up on data and technology. With the introduction of dynamic creative, a viable evolutionary model has emerged.

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25 05 2009

Study Confirms Display Ads, Paid Search Work in Concert

Posted by: James in Display ads

Display ads influence search behavior, according to a study from iProspect released today. The findings rely on data to support industry rhetoric that display ads and search work together to provide a bigger impact on campaigns.

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