http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Thu, 15 Apr 2010 16:20:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.behavioural-targeting.com/blog/2010/02/23/display-ads-stimulate-search-confirms-eyeblaster-study/ http://www.behavioural-targeting.com/blog/2010/02/23/display-ads-stimulate-search-confirms-eyeblaster-study/#comments Tue, 23 Feb 2010 16:12:42 +0000 James http://www.behavioural-targeting.com/blog/?p=1156 Buying display advertising without the benefit of behavioral segments, such as retargeting or other cookie pools, becomes less effective.

]]> http://www.behavioural-targeting.com/blog/2010/02/23/display-ads-stimulate-search-confirms-eyeblaster-study/feed/ 0 http://www.behavioural-targeting.com/blog/2009/12/03/forecast-geotargeted-display-ads-to-reach-1-9-billion/ http://www.behavioural-targeting.com/blog/2009/12/03/forecast-geotargeted-display-ads-to-reach-1-9-billion/#comments Thu, 03 Dec 2009 16:45:52 +0000 James http://www.behavioural-targeting.com/blog/?p=843 In 2008, geographically targeted display ads brought in just under $900 million. Forecasters predict that by 2013 geo-targeted display ad revenue will reach nearly $2 billion, a 66% increase.

]]> http://www.behavioural-targeting.com/blog/2009/12/03/forecast-geotargeted-display-ads-to-reach-1-9-billion/feed/ 0 http://www.behavioural-targeting.com/blog/2009/12/01/improving-the-performance-of-display-advertising/ http://www.behavioural-targeting.com/blog/2009/12/01/improving-the-performance-of-display-advertising/#comments Tue, 01 Dec 2009 17:02:19 +0000 James http://www.behavioural-targeting.com/blog/?p=854 Using research from AT&T Labs that showed « any person in contact with an existing customer of a firm is three to five times more likely to respond to a message from the firm, » Media6Degrees founders saw a similar opportunity with the advent of the social Web. At the heart of its technology are three primary components: a pixeled ( »tagged ») advertiser Web site, site visitors who demonstrate a certain degree of interaction ( »loyalty ») with this site, and anonymous user data collected by third-party social networking applications and shared with Media6Degrees. Once a loyal user has been identified, Media6Degrees looks at its user data to find and target advertising to their friends

]]> http://www.behavioural-targeting.com/blog/2009/12/01/improving-the-performance-of-display-advertising/feed/ 0 http://www.behavioural-targeting.com/blog/2009/09/13/evolving-toward-targeted-display-advertising/ http://www.behavioural-targeting.com/blog/2009/09/13/evolving-toward-targeted-display-advertising/#comments Sun, 13 Sep 2009 10:24:36 +0000 James http://www.behavioural-targeting.com/blog/?p=720 Let me take you back to a time long forgotten, a time in which online advertising was just emerging from the muck as a living, breathing organism. Your business may not hearken back to the protozoan era of the 1980s, but your online advertising strategy is somewhere on a spectrum that stretches from your first online brochure to the behaviorally targeted campaigns amped up on data and technology. With the introduction of dynamic creative, a viable evolutionary model has emerged.

]]> http://www.behavioural-targeting.com/blog/2009/09/13/evolving-toward-targeted-display-advertising/feed/ 0 http://www.behavioural-targeting.com/blog/2009/05/25/study-confirms-display-ads-paid-search-work-in-concert/ http://www.behavioural-targeting.com/blog/2009/05/25/study-confirms-display-ads-paid-search-work-in-concert/#comments Mon, 25 May 2009 13:34:30 +0000 James http://www.behavioural-targeting.com/blog/?p=610 Display ads influence search behavior, according to a study from iProspect released today. The findings rely on data to support industry rhetoric that display ads and search work together to provide a bigger impact on campaigns.

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