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Archives

Archive for the doubleclick Category

15 12 2009

Google Webcast Recap: Demand-Side Platform Performance Varies On DoubleClick Ad Exchange

Posted by: James in Ad exchange, Google, Webcast, doubleclick

« Ad Exchange publishers have seen significant lift from both dynamic allocation and from the competition of many networks competing for inventory in real time. We’re working with publishers to make these figures public shortly. »

15 07 2009

Google/DoubleClick Develop Unified Display Ad Exchange Platform

Posted by: James in Ad exchange platform, Google, doubleclick

This summer, Google plans to launch a revamped version of the ad exchange it picked up in tandem with its acquisition of DoubleClick last year.

03 03 2008

DoubleClick to Power Vertical Ad Networks

Posted by: Open in Market figures, doubleclick

DoubleClick plans to offer its DART for Publishers (DFP) clients the ability to create their own vertical ad networks, a selling model that’s been widely embraced over the past year as a means for hotshot (or not) media brands to increase saleable inventory.

© 2007 2008 by Behavioural Targeting