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Archive for the doubleclick Category

« Ad Exchange publishers have seen significant lift from both dynamic allocation and from the competition of many networks competing for inventory in real time. We’re working with publishers to make these figures public shortly. »

This summer, Google plans to launch a revamped version of the ad exchange it picked up in tandem with its acquisition of DoubleClick last year.

DoubleClick plans to offer its DART for Publishers (DFP) clients the ability to create their own vertical ad networks, a selling model that’s been widely embraced over the past year as a means for hotshot (or not) media brands to increase saleable inventory.

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