http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Thu, 15 Apr 2010 16:20:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.behavioural-targeting.com/blog/2009/12/15/google-webcast-recap-demand-side-platform-performance-varies-on-doubleclick-ad-exchange-2/ http://www.behavioural-targeting.com/blog/2009/12/15/google-webcast-recap-demand-side-platform-performance-varies-on-doubleclick-ad-exchange-2/#comments Tue, 15 Dec 2009 11:42:17 +0000 James http://www.behavioural-targeting.com/blog/?p=986 « Ad Exchange publishers have seen significant lift from both dynamic allocation and from the competition of many networks competing for inventory in real time. We’re working with publishers to make these figures public shortly. »

]]> http://www.behavioural-targeting.com/blog/2009/12/15/google-webcast-recap-demand-side-platform-performance-varies-on-doubleclick-ad-exchange-2/feed/ 0 http://www.behavioural-targeting.com/blog/2009/07/15/googledoubleclick-develop-unified-display-ad-exchange-platform-2/ http://www.behavioural-targeting.com/blog/2009/07/15/googledoubleclick-develop-unified-display-ad-exchange-platform-2/#comments Wed, 15 Jul 2009 12:34:48 +0000 James http://www.behavioural-targeting.com/blog/?p=648 This summer, Google plans to launch a revamped version of the ad exchange it picked up in tandem with its acquisition of DoubleClick last year.

]]> http://www.behavioural-targeting.com/blog/2009/07/15/googledoubleclick-develop-unified-display-ad-exchange-platform-2/feed/ 0 http://www.behavioural-targeting.com/blog/2008/03/03/doubleclick-to-power-vertical-ad-networks/ http://www.behavioural-targeting.com/blog/2008/03/03/doubleclick-to-power-vertical-ad-networks/#comments Mon, 03 Mar 2008 11:58:52 +0000 Open http://www.behavioural-targeting.com/blog/?p=134 DoubleClick plans to offer its DART for Publishers (DFP) clients the ability to create their own vertical ad networks, a selling model that’s been widely embraced over the past year as a means for hotshot (or not) media brands to increase saleable inventory.

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