http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Thu, 15 Apr 2010 16:20:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.behavioural-targeting.com/blog/2010/02/26/everybody%e2%80%99s-a-dsp-wait-what%e2%80%99s-a-dsp/ http://www.behavioural-targeting.com/blog/2010/02/26/everybody%e2%80%99s-a-dsp-wait-what%e2%80%99s-a-dsp/#comments Fri, 26 Feb 2010 15:48:51 +0000 James http://www.behavioural-targeting.com/blog/?p=1122 Let’s start with some history. I’m not quite sure who coined the term originally but it was primarily used to describe cross exchange buying desks & bid management solutions like Invite, Turn & DataXu.

]]> http://www.behavioural-targeting.com/blog/2010/02/26/everybody%e2%80%99s-a-dsp-wait-what%e2%80%99s-a-dsp/feed/ 0 http://www.behavioural-targeting.com/blog/2009/12/15/will-the-dsp-kill-ad-networks/ http://www.behavioural-targeting.com/blog/2009/12/15/will-the-dsp-kill-ad-networks/#comments Tue, 15 Dec 2009 11:40:35 +0000 James http://www.behavioural-targeting.com/blog/?p=984 There are many companies who call themselves DSP’s, some already established like AdChemy, x+1 and Media Math but there are others are cropping up recently including Turn, DataXu, AppNexus and others. Most have a combination of optimization and data targeting that is geared for marketers, with a buying strategy that mostly takes advantage of inventory on ad exchanges.

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